Company: Smart Baking Company

Introduced: July 2021

Distribution: National

Suggested Retail Price: $8.95

Product Snapshot: Smart Baking Company’s gluten-free bakers have always been mad scientists in the kitchen, breaking the code on healthy baking with satisfying products that are also healthy. But now they’ve gone coco-nutty. 

Smart Baking Company has announced the release of the newest flavor of its healthy breakfast: the Toasted Coconut Smartmuf’n.

The product features real shreds of coconut baked throughout, topped with coconut toasted to golden perfection. It’s meant to transport snackers to a tropical state of mind, just in time for the height of summer.

The Toasted Coconut Smartmuf’n is only 113 calories with 13 grams of fiber and 8 grams of protein. Like all Smart Baking Company products, it is zero net carbs, gluten-free, keto- and diabetic-friendly, and non-GMO.

“Our fans have been clamoring for a new flavor of Smartmuf’ns, and we’re more than happy to deliver,” said Dave Heuvel, Smart Baking Company’s co-founder and executive vice president of sales and marketing. “This is one of our favorite creations around the office, and we think fans will agree.”

Smartmuf’ns, which are similar to a muffin top, also come in Banana Nut, Chocolate Chip, and Apple Cinnamon. Toasted Coconut is a limited-edition flavor, joining the seasonal Pumpkin Spice variety.

In addition to Smartmuf’ns, Smart Baking Company offers gluten-free sandwich buns, Smartbuns, and healthy snack cakes, Smartcakes.

Smart Baking Company products are available online at, through Amazon and at natural food retailers in the United States and Canada. 

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