Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!

2022 Snack & Bakery Outlook: Foodservice focus

By Douglas J. Peckenpaugh
2022 Snack & Bakery Outlook: Foodservice Focus
January 7, 2022

Heather Davis, Bimbo Bakehouse Heather Davis
American food culture continually presents a fluid range of prevailing and emerging trends of note that help guide market strategies for the coming year. However, the current era has unleashed an unprecedented variety of challenges for the industry to address.

For 2022, in a new series of features, Snack Food & Wholesale Bakery (SF&WB) is providing a wide perspective on anticipated 2022 industry trends of note (for a look at the first installment of this series, see “IRI insights into 2022 snack and bakery trends”).

In this latest installment, SF&WB connected with Heather Davis, senior manager of customer insights, Bimbo Bakehouse, Horsham, PA, to gain some insight into trends of note across U.S. foodservice today.

Douglas J. Peckenpaugh: How has the ongoing COVID-19 pandemic impacted American foodservice?

Heather Davis: As a result of the ongoing COVID-19 pandemic, we’ve noticed two major shifts in the foodservice industry: slimmed down menus and product versatility. Menus have been reduced to offset challenges with the supply chain constraints and they enable easy execution with less staff.

Versatile products that allow operators to use a singular item multiple ways across their menu (and potentially dayparts, too) helps to overcome one of the latest challenges facing the industry: stocking issues at distributors. Bimbo Bakehouse offers various versatile buns and rolls that will both help operators simplify their freezer storage and work to create variety within a streamlined menu. Minimizing products back of house will also result in less training for operators facing high employee turnover.

Ordering ahead has grown in popularity and will most likely continue to do so next year. Operators are learning how to manage a new balance of receiving orders both online and in person. Utilizing products that deliver on flexibility, like our thaw & serve bread and rolls, make it easier to prep items in advance of customer rush and help with overall inventory management

Restaurants have also leveraged core product competencies to create ghost kitchen concepts with an online only presence. Existing businesses are using menu items that chefs are already familiar with and rolling out a separate “virtual” brand that appeals to a whole new customer base.

 

DJP: How has the shift toward more people working from home changed foodservice strategies for the morning daypart?

HD: There are now blurred boundaries when it comes to breakfast. This is mostly driven by clockless eating from the ongoing “gig economy” and remote work. With more people working at home and less people commuting, breakfast is being eaten later in the morning. With that, more snack-sized breakfast items are available.

There’s been an expansion of traditional breakfast items into other parts of the day. Brunch items, like eggs on a burger, will continue to grow on menus.

 

DJP: What are the top sandwich, wrap, and handheld trends in foodservice today?

HD: One trendy flavor that we’ve seen grow rapidly this past year is the Everything Bagel seasoning. It has expanded beyond just bagels and is now a versatile topping that works well within new parts of our product portfolio. Bimbo Bakehouse launched a new Everything Pretzel Bun this past summer as part of its new line of specialty sandwich carries, available to foodservice operators across the US. Our traditional Bavarian pretzel bun is now topped with the popular everything bagel seasoning for a flavorful twist. Bimbo Bakehouse also launched a new line extension under its Wholesome Harvest® brand—the Wholesome Harvest® Everything Sliced Bread, available now to retail in-store bakeries. This bread, made with high quality whole grains, is enrobed in toasted onion, pretzel salt, sesame, and poppy seeds.

We have also seen the re-emergence of classics like Brioche buns. Brioche buns are one of the fastest growing carriers for burgers and chicken sandwiches. This past summer, Bimbo Bakehouse foodservice introduced an all-new traditional Brioche bun, made with real eggs and butter to deliver a sweet, rich flavor.

Chipotle is one of the fastest growing burger flavors. To complement that trend, Bimbo Bakehouse recently added a Chipotle Brioche Bun to its foodservice product lineup—combining the sweet flavor of brioche bread with smoky chipotle pepper.

 

DJP: How are foodservice operators adjusting lunch and dinner daypart strategies to accommodate more to-go/carry-out menu items?

HD: Portable options continue to grow in popularity as we learn to adopt a “new normal”. More operators have added takeout and curbside pickup options, as well as menu options that can be easily consumed on-the-go. For operators, having rolls and buns that can hold up during transport is key. Bimbo Bakehouse has both sandwich rolls and burger buns that travel well from restaurant and in-store bakery to home.

The desire for grab & go items has also skyrocketed. With convenience and safety top of mind, it’s important to find the quickest, most effective ways to keep these items fresh and accessible. Bimbo Bakehouse offers flow wrap packaging options for individually wrapped grab & go items, which helps to simplify operations while meeting consumer needs, especially for in-store bakeries.

 

DJP: How are you helping foodservice operators streamline back-of-house efficiencies?

HD: To help foodservice operators streamline back-of-house efficiencies, we offer labor-saving formats like bulk and retail-ready thaw & serve products. These quick, turnkey products are both convenient and easy-to-prep.

We also offer a variety of versatile products like buns and rolls that allow operators to use a singular item multiple ways across their menu and minimize back-of-house product. It helps operators simplify their freezer storage and work to create variety within a streamlined menu. Minimizing products back of house will also result in less training for operators facing high employee turnover.

 

DJP: What do you see as the top foodservice bakery trend to watch for 2022 and why?

HD: We believe the top foodservice bakery trend in 2022 will be a greater demand for “labor light” options. Driven by ongoing labor challenges and employee turnover, in-store bakeries are seeking quality, turnkey products that also require less labor. Bimbo Bakehouse offers labor-saving formats like bulk and retail-ready thaw & serve products that are convenient and easy-to-prep. Our products have a shelf life that enables inventory control and waste management.

 

For a deeper look into Bimbo Bakehouse, see “Bimbo Bakehouse brings comprehensive solutions to foodservice and the in-store bakery.”

For a deeper look at predictions for what’s in store for the coming year, review the “2022 Snack & Bakery Outlook Report” in the January issue of the SF&WB eMagazine

KEYWORDS: Bimbo Bakehouse Bimbo Bakeries USA foodservice

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Doug 200

Douglas J. Peckenpaugh is Director of Content Strategy for Beverage Industry, Dairy Foods, Food Engineering, The National Provisioner, Packaging Strategies, Flexible Packaging, Prepared Foods, Refrigerated & Frozen Foods, Snack Food & Wholesale Bakery, and Candy Industry at BNP Media. For over three decades, his work has followed the food industry from farm to fork, including concentrations in agriculture, ingredient processing, packaging and processing equipment, retail grocery branding, foodservice menu development, and food product R&D and manufacturing.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Candy Hall of Fame Experience selects Chicago as its home

Video: Candy Hall of Fame prepares to open in Chicago

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Rich Products Corp. logo

    2022 Snack & Bakery Outlook: Foodservice focus, part 2

    See More
  • Baked Goods

    2022 Snack & Bakery Outlook: Supply-chain perspectives

    See More
  • 2022 Snack & Bakery Outlook

    2022 Snack and bakery industry outlook

    See More

Related Products

See More Products
  • sfwb november 2019

    Snack Food & Wholesale Bakery November 2019 Issue

See More Products

Related Directories

  • ACH Foodservice

    ACH Foodservice’s brands represent some of the most trusted ingredients in the industry. Argo® Corn Starch is gluten-free and 100% pure corn starch. Karo® Corn Syrup is a tried-and-true, top-performing sweetener.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing