"American consumers are hungry for foods that are fun to eat, but also nutritious. They want great taste and a unique high-quality experience. Chocke-Obleas checks all the boxes—it's a snack they can feel good eating and sharing with their families," says Oscar Villarreal, DVP of national accounts Hispanic Brands for Sigma U.S.

Chocke-Obleas started in 2015 in Mexico and is the keystone brand of Golmex Foods. The product consists of a smooth chocolate filling sandwiched between two artisan wheat and amaranth wafers covered with popped amaranth, a superfood ancient grain with a longtime legacy in Mexico. Chocke-Obleas are crafted with only superior quality ingredients, including 70 percent cocoa, an ingredient prized by the ancient Mayans in Mexico.

One pack of Chocke-Obleas (three wafers) delivers a multi-textural experience with quality chocolate, delicate artisan wafers, and crispy popped amaranth. Each package also offers 3g of plant-based protein, no preservatives, or trans fats, and just 110 calories. Chocke-Obleas are currently available in two flavors: Chocolate and Amaranth.

"There's nothing like Chocke-Obleas on American shelves today. It's not just another cookie, cracker, bar or snack," says Juan Carlos Duran Soriano, founder and CEO of Golmex, the producer of Chocke-Obleas. "It truly is something different, and we are excited to translate it's success here in Mexico to stores in the States."