Articles Tagged with ''Super Bowl''

Snacking and the Super Bowl: Victory formation for snack marketers

February 2, 2018

Each year, the Super Bowl scores a touchdown for the snack industry, altering consumer purchasing behavior during the week leading up to the big game.

Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.

Abigail Watt

January 27, 2016

In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.

Valentine's Day

Godiva’s fun pairing with Rob Riggle targets Valentine’s Day shoppers

Chocolate maker pairs up with man’s man of a comedian in hopes of lengthening Valentine's Day shopping season.

Crystal Lindell

February 4, 2015

“In a recent consumer survey, nearly half of men admitted to caring more about watching The Big Game than they do about giving their Valentine the perfect gift,” reports Godiva.

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Fans win Super Bowl commercial challenge on social media.

Abigail Watt

February 3, 2015

This year, Snickers released its Super Bowl commercial early for the first time ever thanks to a swell in requests from fans on social media.

Snickers teases Brady Bunch Super Bowl XLIX commercial

Fans have the opportunity to ask for early release through social media.

Abigail Watt

January 23, 2015

Snickers fans are in for a retro treat during this year’s big game — or maybe sooner if they’re determined enough.

What happened to Yellow? M&M’S delights viewers with ‘nutty’ Super Bowl ad

Super Bowl 2014 commercial features Yellow M&M kidnapped

Valerie King

February 13, 2014

Those watching Super Bowl XLVIII found out what happened to Yellow in the official 45-second commercial, and it wasn’t pretty thanks to his highly sought after peanut interior.

Super Bowl-bound Seahawks’ Marshawn Lynch scores sweet deal with Skittles

Skittles to pay Lynch for bringing Super Bowl XLVIII a ‘Taste of the Rainbow’.

Valerie King

January 30, 2014

Looks like Seattle Seahawks running back Marshawn Lynch has finally reached the pot of gold at the rainbow’s end. And winning the Super Bowl is no longer his only motivation for scoring touchdowns. Skittles has agreed to a formal deal with the player in honor of his renowned love for the candy dating back to his middle school years.

Yellow M&M to make solo debut during Super Bowl XLVIII

Mars also plans to play-up N.J. headquarters as home-field advantage during The Big Game.

Valerie King

January 29, 2014

Mars finally plans to give their beloved M&M’S Yellow a moment in the spotlight Sunday night.

Super Bowl Sunday should be prime time for candy companies

The confectionery industry is missing out on some serious game-day profits.

Crystal Lindell

January 30, 2013

About 45% of NFL fans are women. That’s almost half!

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Articles Tagged with ''Super Bowl''

Snacking and the Super Bowl: Victory formation for snack marketers

Snickers reveals sneak peek of Super Bowl 50 commercial

Godiva’s fun pairing with Rob Riggle targets Valentine’s Day shoppers

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Snickers teases Brady Bunch Super Bowl XLIX commercial

What happened to Yellow? M&M’S delights viewers with ‘nutty’ Super Bowl ad

Super Bowl-bound Seahawks’ Marshawn Lynch scores sweet deal with Skittles

Yellow M&M to make solo debut during Super Bowl XLVIII

Super Bowl Sunday should be prime time for candy companies

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