SNAC: Super Bowl fans cause snack surge around big game A SNAC-IRI study shows snack sales climbed 10.5% during 2022’s Super Bowl week. February 3, 2023 The president and CEO of SNAC International likens Super Bowl week to the snack field's 'Black Friday.'Read More
Frito-Lay: Super Bowl watchers root for steady snack supply The company's latest Snack Index shows football fans prioritize keeping snacks handy. February 2, 2023 Most fans would rather their team lose than see their game-day snack bowl run empty, according to the survey.Read More
Aaron Paul returns as Jesse Pinkman in PopCorners’ Breaking Bad Super Bowl commercial Ad campaign releases first video teaser. January 19, 2023 PopCorners confirmed Aaron Paul will join Bryan Cranston in its “Breaking Bad” Super Bowl LVII commercial.Read More
Doritos' Super Bowl commercial to feature mystery star plus one consumer The brand returns to the Super Bowl for its 23rd year. January 9, 2023 This year, Doritos’ Super Bowl commercial will feature a mystery superstar ... and one lucky consumer.Read More
M&M'S announces its return to Super Bowl LVII Brand's 2021 'Come Together' ad spot ranked #4 on USA Today's Ad Meter. January 2, 2023 The new 30-second spot will air during the third commercial break in the second quarter of Super Bowl LVII on February 12.Read More
Auntie Anne's Snack Stadium Pretzel Pack returns Available September 12, 2022 through February 12, 2023. September 7, 2022 Customizable snack includes two pretzel buckets, assorted dips, and stadium holder.Read More
DS Smith settles the score on recycling pizza boxes before the Big Game February 10, 2022 Can pizza boxes be recycled? DS Smith has the answer.Read More
Super Bowl Week shows spike in snack sales February 4, 2022 Americans eat 112 million pounds of snacks on Super Bowl Sunday, the equivalent of 270 jumbo jets.Read More
Auntie Anne's Snack Stadium and Game Day Snack Pack January 27, 2022 Auntie Anne's fan-favorite Snack Stadium and Game Day Snack Pack are returning just in time for the Big Game.Read More
PepsiCo's beverage and Frito-Lay brands collaborate for joint NFL playoff campaign, 'Road to Super Bowl' January 17, 2022 NFL Legends Peyton and Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw star alongside America's favorite snack and beverage brands: bubly, DORITOS, LAY'S, MTN DEW, PEPSI, and TOSTITOS.Read More