30-second spot features the first-ever animated Pringles flavor stack
January 28, 2020
Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles ad goes where no Big Game ad has gone before.
In more Super Bowl news, Doritos dropped a teaser video on its social channels that reveals the first surprise that the brand has up its sleeve: America’s favorite cowboy, Sam Elliott.
Cheetos is popping back into the Super Bowl ad scene for the first time in a decade to debut its biggest innovation in years—Cheetos Popcorn—on the world’s largest advertising stage.
Frito-Lay recently launched its first-ever NFL-themed portfolio campaign, featuring a number of its core brands including Doritos, Lay’s, Tostitos and Cheetos.
For the second year, SNAC International, the international trade association for the snack industry, examined just how many snacks Americans purchased for the Super Bowl.
Potato chips, tortilla chips and salsa win on game day, while spicy and cheesy snacks are MVPs with younger consumers
January 22, 2019
Just as Americans are finalizing game day plans for Super Bowl Sunday, Frito-Lay North America today announced its inaugural U.S. Snack Index – a poll asking consumers what they plan to snack on during this year's big game.