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Home » Super Bowl

Articles Tagged with ''Super Bowl''

Zingerman's announces Valentine's Day, Game Day specials

Zingerman's announces Valentine's Day, Game Day specials

The Ann Arbor-based chain is offering themed baked goods.
SF&WB Staff
January 23, 2025

Zingerman’s Deli, Zingerman's Roadhouse, Cornman Farms, and Zingerman’s Bakehouse debut bakery items for both "holidays."


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Lindt to debut first-ever in-game advertisement during the Big Game

VIDEO: Crafting a Super Bowl commercial with Andrew Spencer of Lindt USA

Spencer discusses the inspiration behind the ad, and more.
Lis Parker
Liz Parker Kuhn
February 16, 2024

Andrew Spencer, marketing director, Lindt USA, discusses a commercial the company produced for airing during Super Bowl 58.


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Crumbl introduces limited-edition Big Game cookies for football fans

Crumbl introduces limited-edition Big Game cookies for football fans

The cookies are available through February 10, as all Crumbl locations are closed on Sundays.
Lis Parker
Liz Parker Kuhn
February 9, 2024

These limited-edition cookies are available only from now through Saturday, February 10.


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Nerds goes to the Big Game for the first time ever

Big Game effects on CPG purchasing in confectionery

Shoppers tend to change their buying habits in the weeks leading up to the Big Game.
Lis Parker
Liz Parker Kuhn
February 9, 2024

Ibotta CMO Rich Donahue talks about how the Big Game can affect consumer purchasing, and how manufacturers can leverage the event for their television ads.


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Chris Pratt Pringles Super Bowl ad

Fun Friday Super Bowl/V-day edition: Big Game ads, snack impact, 'Love lost, DUMPlings found'

Been dumped recently? Free dumplings from P.F. Chang's could be in your future.
Lis Parker
Liz Parker Kuhn
February 9, 2024

This week's Fun Friday includes some Super Bowl snack stats, plus news from Pringles, Nerds, and more.


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Scoring the snacks: producers, SF&WB team weigh in on Super Bowl eats

Scoring the snacks: producers, SF&WB team weigh in on Super Bowl eats

Most people watching the game report more excitement over food than football.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 8, 2024

Most people watching the game report more excitement over food than football.


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Savory snack sales surge 29% during Super Bowl week last year

Savory snack sales surge 29% during Super Bowl Week 2023

The sales total jumped 29% from Super Bowl Week 2022.
Lis Parker
Liz Parker Kuhn
February 6, 2024

In 2023, Americans purchased 118 million pounds of savory snacks, enough to fill Allegiant Stadium 16 times.


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Lindt to debut first-ever in-game advertisement during the Big Game

Lindt to debut first-ever in-game advertisement during the Big Game

The U.S. market continues to play a critical role in Lindt's long-term growth strategy.
Lis Parker
Liz Parker Kuhn
January 31, 2024

“Life is a Ball” ad builds upon premium chocolate makers’ recent gains in the U.S. market and taps Kylie Kelce in partnership to share tips for the ultimate Big Game spread.


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Cheetos drops Crunchy Buffalo flavor just in time for the Super Bowl

Cheetos drops Crunchy Buffalo flavor just in time for the Super Bowl

The brand will host a contest for one lucky winner and five friends to indulge in a Super Bowl watch party.
Lis Parker
Liz Parker Kuhn
January 25, 2024

The snack brand teams up with Texans quarterback CJ Stroud to host a Super Bowl party for one lucky fan in Las Vegas.


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Big Game teaser drop: Nerds x actor Addison Rae

Big Game teaser drop: Nerds x actor Addison Rae

In the spot, Rae helps prepare the lead star of the ad for their Big Game debut.
Lis Parker
Liz Parker Kuhn
January 23, 2024

Nerds' 30-second spot—its first TV broadcast spot since being acquired by Ferrara—is expected to air during the second quarter of the Big Game.


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