Moving beyond the traditional annual color forecast, GNT has launched groundbreaking research that empowers food and beverage brands to devise tailor-made solutions for the modern market.
“The pandemic has had various impacts on consumer behavior,” explains Rebeka Davis, account manager, GNT USA. “On the one hand, many people have been indulging more in chocolate and sugar confectionery; on the other, eight in ten worldwide say they plan to adopt healthier eating and drinking habits.”
‘Shades of Aqua’ will be the key food & beverage color trend for 2020, with vivid blues and greens set to drive innovation as shoppers seek products that re-connect them with nature.