Company aims to expand into new food, beverage, merchandise categories.
August 25, 2021
Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.
Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
Brand aims to “protect” gummy animals, including bears, worms and fish.
July 14, 2021
Mars Wrigley's Skittles brand will unveil the first "Gummi Sanctuary," which will playfully provide refuge to all gummy animals and help keep them from ending up in a candy bowl — or worse.
Mars Wrigley's iconic candy brand, M&M'S, will introduce a new, festive flavor for the upcoming holiday season: M&M'S White Chocolate Pretzel Snowballs.
Both items will be available starting in September 2021.
June 23, 2021
The M&M’S and DOVE Chocolate brands have unveiled upcoming introductions for the 2021 holiday season: M&M’S White Chocolate Pretzel Snowballs and DOVE Milk Chocolate Toffee Almond Crunch Promises.
Colorless packages designed to support Pride Month in June.
May 10, 2021
For the second year, Skittles is releasing limited-edition packs featuring gray packaging and gray candies to draw attention to the rainbow symbolizing the LGBTQ+ community.
Company calls use of brands “deceptive, irresponsible.”
May 4, 2021
Mars Wrigley has taken legal action in both the United States and Canada to send the illicit cannabis market a signal to stop illegally using the company's brands and products.