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Home » Mars Wrigley

Articles Tagged with ''Mars Wrigley''

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Extra gum conducts survey on awkward holiday moments

Study of 1,004 U.S. adults conducted by KRC Research.
November 11, 2022

Extra surveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."


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An inside look at what’s driving candy innovation

FORCEpkg’s Tom Newmaster examines strategies of popular brands.
Tom Newmaster
November 9, 2022

FORCEpkg's Tom Newmaster takes a look at the confectionery industry's change agents and how they’re igniting innovation.


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M&M's, Dove release limited-edition seasonal holiday flavors

M&M's, Dove release limited-edition holiday flavors

Mars also launches #MarsMovieSweepstakes, allowing fans to win new products.
November 3, 2022

M&M'S Espresso Dark Chocolate Candies and Dove Promises Silky Smooth Holiday Brownie Batter will be available nationwide this month.


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Mars Wrigley partners with Rubicon Technologies on Trick or Trash bags

Chief Halloween Officer Tim LeBel talks Halloween sweets, sales.
Alyse Thompson
Alyse Thompson-Richards
October 27, 2022

Tim LeBel, chief Halloween officer, recently spoke to Candy Industry about the partnership, the inspiration behind some of its spooky sweets, and what Mars Wrigley expects for the holiday.


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Mars Wrigley, Olyns launch recycling challenge in California

Companies introduce reverse vending machine for recycling rigid candy packaging.
October 26, 2022

People who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards.


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Mars launches first Starburst 'Un-Shareable' pack

Mars launches Starburst 'Un-Shareable' pack

Package is only accessible by biometric fingerprint.
September 27, 2022

Created in partnership with Mycube Safe, the Starburst All Pink "Un-Share" Packs feature product safely secured within a biometric safe. 



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Mars Wrigley partners with Progress on Women's Empowerment to advance cocoa sustainability

Mars Wrigley touts progress on cocoa sustainability in 2021 Cocoa for Generations report

Company reached 58K women in cocoa farming communities.
September 23, 2022

Mars Wrigley has published its Cocoa for Generations progress report, detailing the company’s advancement toward an inclusive, sustainable and traceable cocoa supply chain.


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consumer reading a label

Candy makers reach goals for package transparency, portion control

Report highlights progress made under pledge to Partnership for a Healthier America.
Alyse Thompson
Alyse Thompson-Richards
September 8, 2022

Candy manufacturers have offered more products containing 200 calories or fewer and with front-of-pack calorie labels, as outlined in a new report from Partnership for a Healthier America and the NCA.


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Snickers logo 2022

Snickers calls on fans to submit 'rookie mistakes'

Throughout the NFL season, brand will spotlight some rookie mistake submissions.
September 6, 2022

The Snickers brand is bringing back the Snickers Rookie Mistake of the Year program, rewarding fans for sharing hilarious and relatable rookie mistakes.


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Starburst debuts 'Ask the Universe' campaign

Starburst launches 'Ask the Universe' campaign

Brand aims to capture Gen Z's attention with TikTok contest.
September 6, 2022

"Ask the Universe," the brand’s new campaign developed in partnership with DDB, is inspired by the age-old question that Starburst fans often wonder: “How do they make Starburst taste so juicy?”


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