Producers look to shake up the chips category Consumers crave innovative flavors and better-for-you options. Liz Parker Kuhn January 19, 2026 In an ever-evolving market, manufacturers strive to offer an unprecedented range of diverse formats.Read More
Pure Protein launches Soft Baked Bars The snack will be available on December 3 on Amazon. SF&WB Staff November 19, 2025 The brand is debuting two protein bars, in Apple Cinnamon and Wildberry varieties.Read More
Pure Protein partners with Pebbles, Frank's RedHot The collab includes protein bars and spicy popped crisps. SF&WB Staff August 12, 2025 The partnership with Post's cereal brand includes a Fruity Pebbles Protein Bar and a Cocoa Pebbles variety.Read More
State of the Industry 2025: Crackers keep evolving Products in the category are offering club-sized formats, BFY options, and more. Liz Parker Kuhn July 23, 2025 Consumers are searching for clean-label products with adventurous flavors.Read More
Pure Protein debuts Popped Crisps Snack Pack The new variety pack will be available through September at Costco. SF&WB Staff July 2, 2025 Each snack has 10–12 g of protein and 150 calories or less.Read More
State of the Industry 2025: Snack bars offer nutritious ingredients Consumer preferences are skewing towards convenient bars offering improved nutritional profiles. Liz Parker Kuhn June 25, 2025 Consumers are searching for protein-packed, better-for-you snack bar options.Read More
Most popular new products: April 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of April 2025. May 12, 2025 Products range from Chips Ahoy’s ice cream sandwich-inspired cookie to Kindling protein pretzels, Pure Protein’s new bars, and more.Read More
Pure Protein expands line of Popped Crisps Each serving has 12 g of protein and is soy- and gluten-free. SF&WB Staff May 1, 2025 Pure Protein has expanded its Popped Crisps snack line with two new flavors: Cinnamon Sugar and Sweet Kettle, available now on Amazon.Read More
Pure Protein debuts bar lineup at 7-Eleven and Speedway The new snack includes Blackout Cake and Strawberry Shortcake flavors. SF&WB Staff April 3, 2025 The new bars include 20 g of protein, 0 g of added sugar, and a blend of 10 vitamins and minerals.Read More
Pure Protein launches Hot 'N Spicy Cheesy Crackers The company is leaning into spicy snacking trends. SF&WB Staff November 5, 2024 Pure Protein’s Hot ‘N Spicy Cheesy Crackers are only 130 calories and include 10 g of protein and 1 g of sugar per serving. Read More