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Home » Mars

Articles Tagged with ''Mars''

M&M’S announces partnership with Maya Rudolph as spokesperson

M&M’S announces partnership with Maya Rudolph as spokesperson

The cast of original 'spokescandies' will step away from the brand for now.
January 26, 2023

Maya Rudolph's first appearance with the brand will be in M&M’S upcoming Super Bowl LVII campaign.


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Mars releases limited-edition M&M'S packs spotlighting its female characters

Mars releases limited-edition M&M'S packs spotlighting its female characters

Brand taps powerhouse female character trio Green, Brown, Purple ahead of International Women's Day.
January 5, 2023

Brand celebrates women who are "flipping the status quo" with limited-edition M&M's and $800,000 in funding.


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M&M'S announces its return to Super Bowl LVII

M&M'S announces its return to Super Bowl LVII

Brand's 2021 'Come Together' ad spot ranked #4 on USA Today's Ad Meter.
January 2, 2023

The new 30-second spot will air during the third commercial break in the second quarter of Super Bowl LVII on February 12.



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Mars acquires fruit snacking brand Trü Frü

Mars acquires fruit snacking brand Trü Frü

Transaction expected to close in Q1 2023.
December 20, 2022

Trü Frü to operate as business unit within Mars following the successful acquisition of KIND and Nature's Bakery.


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Mars releases Snickers Hi Protein Bars, joins performance nutrition category

Mars launches Snickers Hi Protein Bars, joins performance nutrition category

Bars will be available at select retailers beginning January 2023.
December 14, 2022

Snickers Hi Protein bars feature the same ingredients as the original bar, but now with 20 grams of protein.


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Dove Chocolate supports women entrepreneurs with return of Dove InstaGrants program

Dove Chocolate supports women entrepreneurs with return of Dove InstaGrants program

Entrants can pitch a new business idea or established small business concept to win a $10K grant.
December 5, 2022

For second year, Mars' Dove Chocolate grants $10,000 to women-led businesses.


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KIND Bar new flavors

Mars, Inc. announces packaging change for KIND bars

New material is recycled used mixed plastic that would otherwise be incinerated.
October 25, 2022

For the first time, packaging for KIND snack bars will incorporate recycled content made from advanced recycling, reducing virgin plastic use.


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Fairtrade, ECOOKIM and Mars debut livelihoods improvement program in Abidjan Côte d’Ivoire

Mars, Fairtrade partner with ECOOKIM to improve cocoa farmer livelihoods

Program will support 5,000 ECOOKIM cocoa farmers in Côte d’Ivoire.
October 13, 2022

The program aims to support 5,000 smallholder farmers in Côte d’Ivoire on a path to a living income by 2030.



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Mars logo_web

Mars names Abigail Stevenson as chief science officer

Stevenson has previously served with the Waltham Petcare Science Institute, Mars Global Food Safety Center.
October 12, 2022

In her new role, Stevenson will champion Mars’ involvement in global science discovery.


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M&M'S adds Caramel Cold Brew as permanent flavor to lineup

M&M'S adds Caramel Cold Brew as permanent flavor

New flavor will be available beginning February 2023.
October 4, 2022

M&M'S Caramel Cold Brew delivers robust coffee flavor and caramel, covered in classic M&M'S milk chocolate and wrapped in a colorful candy shell.


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