Mars Chocolate North America has announced the launch of several new chocolate products that premiered at the National Association of Convenience Stores (NACS) Show held in Atlanta Oct. 18-21. The products will be available in the coming months.
Four confectionery and snack giants have partnered with the Zurich-based Jacobs Foundation to improve education and support women and families in cocoa-producing communities of Cote D’Ivoire.
Ethel M Chocolates, the premium division of Mars, Inc., is ready to celebrate. The company has wrapped up a three-month, multimillion-dollar renovation of its Henderson, Nev.-based factory store.
Mars, Inc., announced Thursday it will combine its chocolate segment and its Wrigley subsidiary to form a new division, Mars Wrigley Confectionery, further cementing Mars’ status as a global confectionery leader.
As the premium chocolate division of Mars, Inc., Ethel M emphasizes its tradition of creating handmade and preservative-free confections. However, over the last two years the brand has looked for ways to “reposition itself” and make new connections, Young says.
He led Mars, Inc. in its growth from $1 billion in sales to $35 billion.
August 3, 2016
Forrest Mars, Jr. was a businessman, a philanthropist, a visionary who believed in the benefits of a global economy, and a leader who created a strong set of business values that continue to lead Mars today.
Wrigley and Mars Chocolate North America have implemented a fresh, research-driven approach to driving incremental purchases across all products typically found at check out.