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Home » Mars

Articles Tagged with ''Mars''

Finding the sweet spot at the register

Self-checkout poses challenges for impulse candy buys
Crystal Lindell
Crystal Lindell
May 29, 2013
Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.
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Mars' Tim Quinn Talks Expo

Quinn offers tips, tricks, talks trends
May 16, 2013
Chairman of the 2013 Sweets & Snacks Expo gives his predictions on what this years exhibition will hold and how to get the most out of the Expo experience.
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Wrigley pulls Alert Energy Caffeine Gum from shelves

In light of a review on caffeinated products by the FDA, company halts production, distribution
Amanda Gajdosik
May 9, 2013
Wrigley announced today that it would temporarily be pulling its Alert Energy Caffeine Gum off the shelves while the Food and Drug and Administration continues its review of foods containing added caffeine.
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Mars' historical take on chocolate

Mars Chocolate North America releases more products in its American Heritage collection.
Amanda Gajdosik
May 8, 2013
Mars Chocolate North America wants people to taste and enjoy the history of chocolate
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Mars, Inc. and partners offer genome data to the public

Data and training to be offered by AOCC in an effort to reduce malnutrition and hunger in Africa.
Amanda Gajdosik
May 1, 2013
Can DNA put an end to childhood hunger in Africa? Mars thinks it can certainly help.
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Sustainability

Mars looks to help women in the cocoa fields

Chocolate maker sets series of short-, medium- and long-term goals to help women in response to Oxfam America campaign
Crystal Lindell
Crystal Lindell
March 27, 2013
In a Dove Chocolates ad that originally aired in 2010, women are shown dealing with a series of life’s daily stresses. The spot is empowering. And now, Mars Chocolates, the makers of Dove, are taking their mission of empowering women to the next level and a new destination — the cocoa fields.
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Galaxy uses CGI of Audrey Hepburn in latest ad

Spot also features footage of actress filmed in Italy.
Crystal Lindell
Crystal Lindell
February 27, 2013
Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.” The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993.
Read More

Confectionery Moons over Miami: Reflections on the NCA's State of the Industry

Optimism about chocolate, a call to action about industry issues
Bernie Pacyniak
February 27, 2013
It was Debra Sandler’s remarks that stirred my soul the most. The recently appointed president of Mars Chocolate America reminded the audience that “consumers are redefining their relationship with food.”
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M&M’S looks to ‘M-Prove America’

Treating yourself and helping others finally go hand in hand.
Jorona Johnson
January 15, 2013
Mars Chocolate North America has introduced a new campaign — ‘Better With M.’ — that showcases how M&M’S make moments more fun and delicious, while also encouraging fans to ‘M-Prove America’ by volunteering at Habitat for Humanity job sites nationwide.
Read More

Which candy companies use social media best?

Hint: It’s about so much more than "Likes."
Crystal Lindell
Crystal Lindell
November 7, 2012
It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.
Read More
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