Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.
Chairman of the 2013 Sweets & Snacks Expo gives his predictions on what this years exhibition will hold and how to get the most out of the Expo experience.
Wrigley announced today that it would temporarily be pulling its Alert Energy Caffeine Gum off the shelves while the Food and Drug and Administration continues its review of foods containing added caffeine.
In a Dove Chocolates ad that originally aired in 2010, women are shown dealing with a series of life’s daily stresses. The spot is empowering. And now, Mars Chocolates, the makers of Dove, are taking their mission of empowering women to the next level and a new destination — the cocoa fields.
Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.” The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993.
It was Debra Sandler’s remarks that stirred my soul the most. The recently appointed president of Mars Chocolate America reminded the audience that “consumers are redefining their relationship with food.”
Mars Chocolate North America has introduced a new campaign — ‘Better With M.’ — that showcases how M&M’S make moments more fun and delicious, while also encouraging fans to ‘M-Prove America’ by volunteering at Habitat for Humanity job sites nationwide.