Sports partnership - Articles | Snack Food & Wholesale Bakery

Sour Punch joins Indiana Pacers as official season partner

Fans will get a chance to try new candies and win prizes at home games.

November 20, 2025

The new partnership with the Hoosier institution is timely for the candy brand, which is celebrating 20 years in Northwest Indiana this year.

Mars drafts Josh Allen for LTO Snickers packs

The new candy packaging features the Buffalo Bills QB.

Candy Industry Staff

June 4, 2025

The limited-edition Snickers bars will be available nationwide starting this June.

Reese's teams up with basketball pro Angel Reese on merch collection

Reese's, basketball pro Angel Reese team up

The brand is teaming up with Reese on a LTO merchandise collection.

Liz Parker Kuhn

August 21, 2024

The exclusive collection features custom logos and jerseys inspired by Angel's fans, "The Reese's Pieces."

Baby Ruth returns to Yankee Stadium for 2024 baseball season

Baby Ruth renews partnership with New York Yankees

The partnership continues for year two.

Liz Parker Kuhn

May 21, 2024

To learn more about the partnership between Baby Ruth and the New York Yankees, we reached out to Kalyn Flournoy, Baby Ruth brand manager.

Fun Friday: Clif Bar ad, Wonderful Pistachios' at video game convention, DoubleTree's cookies reach Smithsonian

Fun Friday: Clif Bar ad, Wonderful Pistachios as convention snack, DoubleTree space cookie at Smithsonian

The first-of-its kind experiment in 2019 marked Hilton as the first hospitality company to participate in research aboard the ISS.

Liz Parker Kuhn

May 17, 2024

This week's Fun Friday includes Clif Bar partnering with athletes for new ads, Wonderful Pistachios' partnership with Combo Breaker, and DoubleTree's cookie made in space being exhibited at the Smithsonian's National Air and Space Museum.

Mike and Ike creates NY Knicks Josh Hart packaging

Mike and Ike creates packaging for NY Knicks' Josh Hart

The brand created and shipped custom only-for-Josh candy boxes with his face on the front and back.

Liz Parker Kuhn

April 30, 2024

Mike and Ike is making NY Knicks star Josh Hart's dreams come true, by putting his face on one of its boxes.

Cavinder Twins partner with Shark Tank's Gatsby Chocolate in NIL deal

Gatsby Chocolate includes half the calories and a quarter of the sugar compared to other chocolate brands.

Liz Parker Kuhn

February 14, 2024

With the Cavinder Twins, Gatsby Chocolate’s low-calorie chocolate bars become a sensation for female athletes and fitness/gym enthusiasts.

Chomps scores as official World Pickleball Tour meat snack

The snack brand has been named the official snack partner for 25 upcoming events.

Jenni Spinner

September 28, 2023

The snack brand has been named the official snack partner for 25 upcoming events.

Big League Chew announces partnership with USA Baseball

The brand will provide product to participants at USA Baseball events and to team athletes nationally.

Liz Parker Kuhn

September 20, 2023

Big League Chew will become the Official Bubble Gum of USA Baseball.

Frito-Lay extends sports access for 50,000 girls nationwide

The 'All-In with Frito-Lay' initiative—a three-year, $1 million commitment—was established in 2022.

July 28, 2023

Partnership with the Women's Sports Foundation includes program funding and one-of-a-kind "Gallery of Greats" experience and memorabilia exhibit in New York City, immersing fans in the legacy and future of female athletes.