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Home » Perfetti Van Melle

Articles Tagged with ''Perfetti Van Melle''

Airheads viral event

TikTok trend interview: The inspiration for the 'Airheads Shake Factory' event

What's the best way to eat Airheads?
June 16, 2023

We talked to Craig Cuchra, vice president of marketing, Perfetti Van Melle, North America, makers of Airheads candy, to find out more about its "Airheads Shake Factory" in Venice Beach, CA.


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Airheads viral event

Viral Airheads candy 'shaking' TikTok trend inspires 'Airheads Shake Factory' pop-up event in Venice Beach

Bodybuilders will demonstrate the Airheads candy shake method at the event.
June 13, 2023

The event, taking place June 21, will help Airheads fans try the "secret" candy shake method with the help of Los Angeles bodybuilders.


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Airheads, Xtend collaborate on post-workout hydration

Airheads, Xtend collaborate on post-workout hydration recovery

Product comes in three Airhead flavors: Cherry, Blue Raspberry, White Mystery.
March 14, 2023

Perfetti Van Melle’s Airheads brand and Nutrabolt’s post-workout recovery brand XTEND have teamed up to create an Airheads x XTEND BCAA product which offers muscle recovery and electrolytes with zero sugar.


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Poppin introduces popcorn with Chupa Chups flavors

Poppin introduces popcorn with Chupa Chups flavors

The snack brand’s Lolly Poppin now comes in Cola and Strawberry & Cream flavors.
March 7, 2023

The snack brand’s Lolly Poppin now comes in Cola and Strawberry & Cream flavors.


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Kettle Award nominee profile: Sylvia Buxton, Perfetti Van Melle North America

Kettle Award nominee profile: Sylvia Buxton, Perfetti Van Melle North America

Buxton is the most senior woman in global leadership at her company.
Lis Parker
Liz Parker Kuhn
January 19, 2023

Candy Industry interviews Kettle Award Nominee Sylvia Buxton, president and CEO of Spangler Candy Company, about her history with the company and in the confectionery industry.


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Nominees announced for 2022 Candy Industry Kettle Award

Nominees announced for 76th Annual Candy Industry Kettle Awards

Tickets will be available for purchase early this year.
January 9, 2023

Each of the nominees for the Kettle Award were nominated as determined by the criteria set up for Award in 1945.


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Mondelez logo

Mondelēz International to sell developed-market gum business to Perfetti Van Melle

Brand to retain market gum business across Latin America, Asia, Middle East, Africa.
December 21, 2022

The sale includes manufacturing facilities in Rockford, IL and Skarbimierz, Poland and the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo, and Bubblicious in the U.S., Canada, and Europe.


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Perfetti_Van_Melle_Airheads_Floss_web.jpg

Airheads launches candy-flavored dental floss

Product aims to help dentists celebrate Halloween.
October 19, 2022

Airheads has introduced candy-flavored dental floss to ease the longstanding tension between candy makers and dentists.


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Perfetti Van Melle logo

Perfetti Van Melle NA names Paula Dart as VP of growth & transformation

Dart previously served at Diageo, Coca-Cola Company.
October 12, 2022

Dart joined Perfetti Van Melle on Oct. 6 to establish this new executive leadership team role for North America.


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SOI gum 2022_web.jpg

State of the Industry 2022: Gum category begins to bounce back after COVID challenges

Manufacturers look to innovation, strong marketing efforts to boost sales.
Alyse Thompson
Alyse Thompson-Richards
July 15, 2022

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.


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