The brand's new Pimento cheese flavor is fried in lard as opposed to sunflower oil, responding to consumer demand for removing seed oil as an ingredient.
Utz Brands Inc. will present its latest product innovations at NACS 2025, including the Utz, Boulder Canyon, Zapp’s, Golden Flake, and TGI Fridays brands.
Consumers continue to reach for their favorite puffed and extruded snacks in their many forms. However, while U.S. shoppers still put tried and true types (like cheese curls and pork rinds) in their cart, they’re increasingly interested in trying new flavor twists, better-for-you bases, and other novel takes on the category.