Fun Friday: ‘Spicy’ Doritos ad, McDonald's abroad, Pop-Tarts ice cream sandwiches, free DoubleTree cookies Kraft Mac & Cheese debuts Pizza flavor for $1 on Gopuff. Liz Parker Kuhn August 1, 2025 Walton Goggins teams up with the Frito-Lay brand for a Golden Sriracha-themed short film.Read More
SunChips, Baked by Melissa announce LTO cupcakes Flavors include Honey BBQ, Harvest Cheddar, and Garden Salsa. SF&WB Staff July 29, 2025 The first-ever chip collaboration from the dessert brand aims to push the boundaries of sweet and salty combos.Read More
Cheetos debuts ‘Wednesday’ spicy flavor collab The Netflix show-themed snack will be available in stores on July 28. SF&WB Staff July 22, 2025 Flamin’ Hot Fiery Skulls was co-created with Thing, the disembodied hand of Netflix’s Wednesday, the brand says. Read More
Fun Friday: Famous Amos awards, Pilot Fuel Kit snacks, See's Candies ice cream, Chip City in Chicago Kind is planning to give away frozen bars for National Ice Cream Day. Liz Parker Kuhn July 11, 2025 This week's Fun Friday includes news from Famous Amos, Pilot and Flying J, See's Candies x McConnell's, Kind, and Chip City.Read More
Fun Friday: Ice cream collabs, Herr's and Lay's flavor contests, HelloFresh mango spring rolls, Wendy's x Takis Pinkbox Doughnuts is offering the chance to win New Kids on the Block tickets. Liz Parker Kuhn June 20, 2025 This week's Fun Friday includes news from Browndog Creamery, Graeter's, Lay's, Herr's, HelloFresh, Pinkbox Doughnuts, Wendy's x Takis.Read More
Looking at the multisensory science behind snack appeal Consumers love flavors that have crunch, including fillings, coatings, and snacks. SF&WB Staff May 29, 2025 Crunchy foods yield many sensations and experiences, and are psychologically rewarding on several levels.Read More
Best New Snack & Bakery Products of 2024 The list of most-viewed products of the year offers a look into what most piques industry professionals’ interest. Jenni Spinner May 20, 2025 The snack and bakery launches that received the most views include a mashup of popular CPG names, and a foodservice treat with Latino flavor. Read More
Lay's reveals Do Us a Flavor finalists The three remaining flavors are in the running for a $1 million prize. SF&WB Staff April 9, 2025 In previous iterations of the contest, Americans voted for Lay’s Crispy Taco, Lay’s Southern Biscuits & Gravy, Lay’s Cheesy Garlic Bread, and Lay’s Wavy Fried Green Tomato Flavored Potato Chips to win the grand prize. Read More
Most popular new products: March 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025. April 4, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More
Fritos brings cheesy twist to snack aisle Queso Flavor Twists will be available in three sizes, ranging from $2.69 to $10.62. SF&WB Staff March 28, 2025 Since making a limited-time appearance in 2023, consumers have been asking for the return of the cheesy twisted corn chip.Read More