NFL Legends Peyton and Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw star alongside America's favorite snack and beverage brands: bubly, DORITOS, LAY'S, MTN DEW, PEPSI, and TOSTITOS.
Frito-Lay leverages long legacy of farming—and 100 percent sustainably-sourced potatoes—to deliver the same great taste of Lay's grown in fields mixed with NFL soil.
Cue the cheesy '80s hair… Frito-Lay and Rick Astley are back for a second year with the brand’s “New Year New York” campaign and they want to know what you’re “never giving up” in 2022!
This year, it really is the "most wonderful time of the year" thanks to Frito-Lay's "Share More Joy" campaign featuring one of the jolliest people around, global entertainer and late-night pioneer Jimmy Fallon.
Rock The Bells, the global lifestyle brand and preeminent voice for classic and timeless hip-hop founded by LL COOL J, is partnering with Cheetos to present a one-of-a-kind, hip-hop-inspired art exhibit during Art Basel in Miami Beach.