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Home » Frito-Lay

Articles Tagged with ''Frito-Lay''

Lay's heads to Coachella with Lay's Fresh 4D, an immersive tasting experience

Lay's heads to Coachella with Lay's Fresh 4D, an immersive tasting experience

Experience to feature Lay's freshest-ever chips; served less than 24 hours after they're made.
March 31, 2022

Lay's is headed to the desert for the first time to transform Coachella into a festival of flavor.


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Soccer's G.O.A.T. debuts limited-edition Lay's G.O.A.T. Cheese Flavor Series

Soccer's G.O.A.T. debuts limited-edition Lay's G.O.A.T. Cheese Flavor Series

March 3, 2022

Soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans revealing the limited-edition Lay’s G.O.A.T. Cheese Flavor Series. 


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Ruffles Cheddar and Sour Cream chips with LeBron James

Ruffles and LeBron James debut new Flamin' Hot Cheddar and Sour Cream chips

January 31, 2022

The new Flamin' Hot product will start heating up the chip aisle nationwide in February 2022.


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PepsiCo's beverage and Frito-Lay brands collaborate for joint NFL playoff campaign, 'Road to Super Bowl'

PepsiCo's beverage and Frito-Lay brands collaborate for joint NFL playoff campaign, 'Road to Super Bowl'

January 17, 2022

NFL Legends Peyton and Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw star alongside America's favorite snack and beverage brands: bubly, DORITOS, LAY'S, MTN DEW, PEPSI, and TOSTITOS.


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Lay’s Golden Grounds NFL-inspired chips

Lay’s Golden Grounds NFL-inspired chips

January 14, 2022

Frito-Lay leverages long legacy of farming—and 100 percent sustainably-sourced potatoes—to deliver the same great taste of Lay's grown in fields mixed with NFL soil.


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Lay's introduces Lay's Layers chips

Lay's introduces Layers chips

January 10, 2022

Lay's Layers are multi-dimensional, one-of-a-kind potato bites with layers of crispiness.


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Frito-Lay + Rick Astley partner for second year with 'New Year New York' campaign

Frito-Lay + Rick Astley partner for second year with 'New Year New York' campaign

December 27, 2021

Cue the cheesy '80s hair… Frito-Lay and Rick Astley are back for a second year with the brand’s “New Year New York” campaign and they want to know what you’re “never giving up” in 2022! 


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Doritos Flamin’ Hot Cool Ranch

Doritos Flamin’ Hot Cool Ranch

December 21, 2021

Heating up the chip aisle, Cool Ranch becomes the latest fan favorite flavor to embrace Flamin’ Hot.


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Frito-Lay and Jimmy Fallon Share More Joy campaign

Frito-Lay and Jimmy Fallon team up for 'Share More Joy' holiday campaign

November 23, 2021

This year, it really is the "most wonderful time of the year" thanks to Frito-Lay's "Share More Joy" campaign featuring one of the jolliest people around, global entertainer and late-night pioneer Jimmy Fallon.


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Art Basel Miami artwork features original works entirely made of Cheetos 'Cheetle' dust

Art Basel Miami to feature original works entirely made of Cheetos 'Cheetle' dust

November 23, 2021

Rock The Bells, the global lifestyle brand and preeminent voice for classic and timeless hip-hop founded by LL COOL J, is partnering with Cheetos to present a one-of-a-kind, hip-hop-inspired art exhibit during Art Basel in Miami Beach.


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