JiMMYBAR boosts line with creatine bars The ingredient reportedly helps increase muscle, energy, focus, and cognitive health. Jenni Spinner June 9, 2026 After more than a decade of offering better-for-you bars, the brand has its sights set on innovating outside of the format.Read More
RXBar expands high protein line with new flavor Chocolate Chip Peanut Butter will roll out this month at select retailers. SF&WB Staff June 8, 2026 The brand is responding to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers.Read More
Barebells introduces Banana Bread protein bar The product incorporates the taste of the baked treat, covered in milk chocolate. SF&WB Staff May 8, 2026 Each bar features 20 g of protein, as well as cocoa nibs and peanuts for added texture and crunch.Read More
Mosh lands $13M in funding for brain-boosting bars The brand was founded by Maria Shriver and Patrick Schwarzenegger in 2021. SF&WB Staff May 8, 2026 The company has also launched its High Protein bars, each with 20 g of protein and ingredients designed to support cognitive health.Read More
Aloha releases limited-edition Key Lime Protein Bar The product’s ingredients include lime juice, sunflower butter, and brown rice crisps. SF&WB Staff May 6, 2026 The small-batch bars feature 14 g of plant-based protein, 10 g of fiber, and just 5 g of sugar per serving. Read More
Barebells launches Orange Creamsicle Original Bar in the U.S. The protein bar’s flavors are inspired by the popular frozen treat. BNP Media Staff April 17, 2026 The bar features a soft vanilla-flavored core, orange-flavored filling, white chocolate coating, and orange sprinkles.Read More
Barebells debuts Peanut Butter & Jelly Original Bar The snack has 20 g of protein and no added sugar. SF&WB Staff January 5, 2026 The bar uses real freeze-dried raspberries for its jelly center.Read More
Wild Fox Foods aims to deliver clean, craveable snacks The recently launched company offers roasted nuts, trail mixes, and protein bars. Jenni Spinner December 3, 2025
Ready to unveil products at NACS 2025 The latest innovations include a Protein Bar and two Protein Puff flavors. SF&WB Staff October 8, 2025 At NACS 2025 this October, Ready will introduce its Iced Oatmeal Cookie Protein Bar, and its Movie Theater Popcorn and Maple Sea Salt Protein Puffs.Read More
FitCrunch offers Strawberry Strudel protein bar LTO The release supports National Breast Cancer Awareness Month and Susan G. Komen. SF&WB Staff October 7, 2025 In recognition of National Breast Cancer Awareness Month, FitCrunch has released a limited-time Strawberry Strudel protein bar. The company will also donate a minimum of $75,000 to Susan G. Komen.Read More