Social media - Articles | Snack Food & Wholesale Bakery

Podcast: Esther Price launches Candy Passport campaign

The campaign allows consumers to collect stickers and earn discounts on products.

July 22, 2025

A brand representative explains how the Trail works, the most difficult aspect of creating a promotional campaign for candy products, and the responses the campaign has been getting on social media.

Le Damas Sweets sells 100K Dubai chocolate bars

Le Damas Sweets goes viral with its Dubai chocolate bars

The chocolatier sold over 100K treats on its UK TikTok Shop over a few months.

Liz Parker Kuhn

July 17, 2025

UAE-based Le Damas Sweets talks about the company's success with its Dubai chocolate bar and what's next for it.

Gourmet marshmallow shop finds success through TikTok Shop

Co-founders Kat and Lindzi started XO Marshmallow in 2016 as a one-time pop-up shop and it has since become a TikTok sensation.

Liz Parker Kuhn

April 19, 2024

Since joining TikTok Shop in April 2023, XO Marshmallow has seen between 30–50% monthly growth and is forecasted to reach $1 million in sales on the platform alone.

Ferrara announces usage of Sprinklr for social media engagement

Company uses Sprinklr to improve efficiency, expand social customer service, manage and publish content for 40+ accounts.

January 16, 2023

Sprinklr announced that Ferrara is using its products to achieve performance-driven social customer service, understand real-time conversations around products, and more.

Mintel: 39% of consumers have made purchases on social media

Research firm recommends representing consumers of all backgrounds on social media.

June 6, 2022

With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.

#StopHateForProfit

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Companies including Hershey, Mars have stopped advertising on Facebook to protest hate speech on its platforms.

Crystal Lindell

July 8, 2020

A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.

Russell Stover launches TikTok campaign for the World’s Biggest Virtual Hug

Company also donating chocolate to hospitals in select cities.

May 7, 2020

In an effort to spread joy and embrace human connection, Russell Stover has launched a campaign on the social platform TikTok to create the World’s Biggest Virtual Hug.

Harvest Snaps launches #CrunchBetter campaign

Digital and social media promotion designed to drive in-store purchases this January

January 8, 2020

Harvest Snaps, the lineup of veggie-first snacks from Calbee North America, is launching a national social media and in-store promotion for the month of January, which is designed to help consumers keep New Year’s Resolutions by inspiring them to “Crunch Better!” in 2020.

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.

Alyse Thompson-Richards

August 8, 2018

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

Mars’ Tim LeBel expounds on treat trends

Following the recently released survey about how consumers view confections as a treat, Mars’ president of sales dives deeper into the subject.

Bernie Pacyniak

March 7, 2018

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”