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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Snacking stock

Nutrition isn’t one size fits all

Research from Innova Market Insights reveals consumers' growing interest in personalized nutrition.
Alyse Thompson
Alyse Thompson-Richards
August 7, 2019

Thanks to the abundance of health and wellness information available online — and food manufacturers’ efforts to increase ingredient transparency — consumers have the opportunity to make individualized decisions about their diets and overall health.


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consumer reading a label

Mars Wrigley offers 3 strategies for growing candy sales

Candy maker also offers key data points on confectionery shoppers and their behavior.
Alyse Thompson
Alyse Thompson-Richards
August 6, 2019

Although online shopping is growing, brick-and-mortar is still the primary place confections are being purchased.


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SNAP logo

Why candy companies should fight to keep — and expand — food stamps

Trump recently announced plans to cut SNAP, but low-income Americans aren’t the only ones the program benefits.
Crystal Lindell
Crystal Lindell
July 24, 2019

SNAP is one of those programs that people tend to believe only impacts low-income people — but like everything in government, it creates ripples throughout the economy. 


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Most snacking may not be ‘on the go’ after all

Hartman Group data suggests most consumers snack at home.
Alyse Thompson
Alyse Thompson-Richards
July 10, 2019

It’s no question that U.S. consumers are snacking more, and manufacturers have risen to support, and even drive, this trend. But the prevailing idea that most consumers snack "on the go" might not be totally accurate, the Hartman Group reported.


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Millennial family stock

Millennial parents are changing retail — here’s how

Confectionery companies should tap into the generation’s feminist approach to family life, while also making products worthy of Instagram.
Crystal Lindell
Crystal Lindell
June 26, 2019

A new Euromonitor report looks at all the ways that Millennials are changing family life, and what that will mean for consumer packaged goods companies.


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consumer reading a label

Consumers want a healthy diet. They just don’t know what ‘healthy’ means.

Research from Spoon Guru shows consumers struggle to understand nutrition.
Alyse Thompson
Alyse Thompson-Richards
June 19, 2019

Consumers are more aware than ever that maintaining a “healthy” diet is important, but they aren’t as clear on what that means, according to new research from Spoon Guru.


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consumer reading a label

IRI, Label Insight partner to offer CPG companies product performance data

Partnership pairs IRI’s point-of-sale data with Label Insight’s product label and ingredient attributes.
June 12, 2019

Chicago-based research firm IRI and Label Insight are joining forces to provide CPG manufacturers and retailers more insight into product performance based on nutrition and ingredient label data.


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state of the candy industry

The state of the global candy industry in 2019

Candy Industry Magazine examines trends, sales data for confectionery categories.
Crystal Lindell
Crystal Lindell
Alyse Thompson
Alyse Thompson-Richards
June 10, 2019
An in-depth look at the trends shaping various confectionery categories, from chocolate bars to gummies and novelty.
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Innova sugar reduction

Half of Baby Boomers are reducing sugar intake, Innova Market Insights reports

Yogurt category responding to sugar-reduction trend through low-sugar product launches.
May 28, 2019

One in two U.S. Baby Boomers are reducing their sugar intake, research from Innova Market Insights reveals.


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Lobster Thaifext 2018

Taking a trip on the adventurous side

Offering unique, global culinary experiences to share on social media key to engaging young consumers, Innova Market Insights reports.
Alyse Thompson
Alyse Thompson-Richards
May 15, 2019
Offering unique, global culinary experiences to share on social media is key to engaging young consumers, Innova Market Insights reports.

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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