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Home » consumer behavior

Articles Tagged with ''consumer behavior''

This image displays a collection of ingredients and finished baked goods, including cupcakes, pastries, fresh fruit, jams, and baking tools.

Fruits offer benefits beyond flavoring baked goods and snacks

Consumers are drawn to such items for health gains, clean-label appeal, and more.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 17, 2026

When looking for treats in the bakery section or snack aisle, consumers frequently fancy fruits in the mix.


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Granola square on blue background

BFY producers aim to deliver to ‘no compromise’ consumers

A leader from better-for-you brand MadeGood shares insights on what snackers want.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 14, 2026

The demand for baked goods and snacks that meet health goals while also offering appealing taste continues to surge.


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An array of multigrain bars on a sheet

Ancient grains fueling BFY innovation: DakotaMB

The old ingredients are inspiring producers to formulate a range of new products.
Smiling caucasian woman wiht long hair and glasses
Tarrand Fiesel
April 3, 2026

An expert from the ingredients supplier outlines how quinoa, buckwheat, and other items are inspiring creative new bakery and snack products.


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Pouch of Nature's Garden fruit snacks on decorated orange table

Nature’s Garden aims to stand out in the fruit snack field

Known for brands like Yoggies, the company sets its sights on healthy indulgence.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 18, 2026

With consumers craving better-for-you bites with clean labels and functional benefits, the company says it’s on top of the trends.


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Three piles and dishes of different types of cookies on a white background

Flavor, function, and other factors fuel fat and oil selection

With sometimes conflicting consumer desires at play, producers have their work cut out for them.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 18, 2026

The right ingredients for a particular application do more than just make a snack or bakery treat taste good, according to experts.


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Slices of dragonfruit on a white plate

Consumer insights drive bakery and snack innovation: Kerry

An expert from the flavor firm points out trends to follow in the coming months.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 2, 2026

In its Global Taste Charts, the company shares a peek into what flavors might attract shoppers’ attention, and dollars, in the near future.


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Sliced loaf of crusty bread on white and gray background

Consumers want more from their bread: Corbion

An expert from the food solutions firm talks trends, challenges, and ways to connect.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 27, 2026

When shopping for bread, especially in the center store, people are expecting more from their purchases than ever before.


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Gonnella sourdough

Consumers continue to raise a toast to breads

With sales holding steady, shoppers are reaching for a mix of familiar and new products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 19, 2026

While bread buyers show interest in better-for-you traits, most producers report taste remains the top draw.


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This image displays a package of Skittles Gummies Fuego candy.

Skittles Gummies Fuego offer a hot take on the candy brand

The “swicy” confection is the latest innovative take in the Mars-owned confection line.
Lis Parker
Liz Parker Kuhn
February 16, 2026

The Mars-owned confectionery brand began production in the U.S. in 1982 but made its official debut in the U.K. eight years prior.


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Table full of cakes, cookies, and other baked goods

Rise Baking Co. lays out 2026 bakery trends

The bakery producer predicts indulgence and clean-label demands will drive the field.
SF&WB Staff
February 2, 2026

Among the factors the company foresees as figuring into the market: sustained consumer interest in varying pack and portion sizes.


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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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