Articles Tagged with ''consumer behavior''

As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased.

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”

January is quickly drawing to a close, but that doesn’t mean it’s too late to look at a few trends that are expected to shape consumer behavior this year.

Want to know what’s coming around the corner? Take the time to digest these long-term shifts affecting consumers, retailers and manufacturers.

New research, set to be published in the June edition of Appetite, shows those who crave snacks the most typically want an item that’s high in calories and/or contains chocolate.