Tortilla Trends

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Company: Mission Foods, Irving, Texas
Website: www.missionfoods.com
Introduced: June
Distribution: National
Suggested Retail: $2.99 for a 16-oz. bag

Thanks to a host of key ingredients, many tortilla producers are expanding their portfolios to deliver wholesome, value-added products.

 

Hacienda Mexican Foods is known for its authentic Mexican products, but the company wouldn’t be where it is today without its secret ingredient – the president herself.

In 2010, the Tortilla Industry Association will hold its annual two-day technical conference in conjunction with the International Baking Industry Exposition.

Company: French Meadow Bakery, Eagan, Minn.
Web site: www.frenchmeadow.com
Introduced: June
Distribution: National
Suggested Retail: $4.32 to $4.80 for a 6-count, 9-oz. package

For years, tortillas have been a staple in Hispanic menu offerings and have serviced countless Mexican entrees. In fact, they were primarily, and often times, only associated with tacos, burritos and quesadillas.

Company: French Meadow Bakery, Eagan, Minn.
Web site: www.frenchmeadow.com
Introduced: January
Distribution: National
Suggested Retail: $4.32 to $4.80 for a 9-oz. package of Hemp Tortillas; $3.42 to $3.80 for a 9-oz. package of Organic Wheat and Sprouted Grain Tortillas

When Bryce Ruiz sits down to a family dinner, he only serves not just the best-tasting, but also the highest-quality Mexican meals and appetizers. What else would you expect from the head of one of the nation’s largest producers of frozen Mexican foods?

Nate Fisher pretty much made up his mind two years ago that Don Julio Foods was going to move out of its 35,000-sq.-ft. facility in Clearfield, Utah. During the previous years, the tortilla producer’s retail sales had been climbing at about 25% annually while the smaller base of foodservice volume had soared 50% a year as the company expanded throughout the Intermountain region, which includes Utah, Idaho, Wyoming, Montana, Nevada, parts of Arizona, Colorado and New Mexico.

When it comes to retail sales of tortillas, there's no need for an economic stimulus package. Check out SF&WB's exclusive report for the Tortilla Industry Association.