Small and midsize CPG companies increasing number of successful new product launches
April 7, 2017
IRI has announced last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
CPG retailers and manufacturers that work with IRI on revenue growth initiatives can accelerate sales by 1 to 5 percent
April 6, 2017
IRI announced the launch of the IRI Revenue Growth Management (RGM) Enterprise Suite, which enables CPG manufacturers to optimize pricing and promotion and accelerate sales and profit.
Three-year extension with IMG College highlighted by addition of football portfolio, 10 new school relationships
April 4, 2017
Kellogg Company has announced a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its growing marketing portfolio.
As part of its forward-looking innovation and growth strategy, and following its acquisition of in-store bakery company Superior Cake Products last year, Hostess Brands is expanding its presence in the in-store bakery category with the launch of Hostess Bake Shop.
The Little Kernel, a healthy line of "miniature" popcorn snacks, has announced a donation of $2500 to Generation Rescue, the leading national organization that provides hope, information and treatment assistance to families affected by autism spectrum disorders, in honor of April as Autism Awareness Month.
Chipotle Mexican Grill announced that it has become the only national restaurant brand with no added colors, flavors or preservatives in any of the ingredients it uses to prepare its food
ABA issues friendly challenge to industry partners
March 31, 2017
During the ABA Board of Directors Meeting at the American Bakers Association (ABA) 2017 Convention, the ABA Board approved an additional $600,000 on top of its existing investment to the Grain Foods Foundation.
Eventually, anyone who eats food produced in Ohio may see—or taste—the benefits of some recent equipment donated to The Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES).