The potato chips category is fiercely competitive, but products offering adventurous flavors, BFY benefits, and other stand-out qualities can connect with consumers.
The three flavors include Honey Cashew, Peanut Butter, and Vanilla Almond, and are made with ingredients like real nuts, gluten-free oat, soy, and rice crisps, and Catalina Crunch cereal.
The new hire joins the snack company from Victory Capital/RS Investment Management, where he held various positions, including co-portfolio manager, RS Growth.
The lineup features no artificial ingredients or preservatives, is certified gluten-free, and is the only brand in its category to be Non-GMO Project Verified.
To enhance distribution in the western U.S. and set new standards for packaging and capital project execution, the company has expanded its production facility in Richmond, UT.