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aloha chocolate cherry

Aloha debuts Chocolate Cherry bar

The coated fruit bar contains 14 g protein, 10 g fiber, and 5 g sugar per serving.
SF&WB Staff
October 22, 2025

Made with the company's proprietary protein blend, each bar features real cherry pieces, almond butter, and organic dark chocolate.


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Quest Bake Shop Donuts

Quest launches Chocolate Frosted Donuts

Each serving contains 14 g protein, 13 g fiber, and less than 1 g sugar.
SF&WB Staff
October 22, 2025

Quest Nutrition Bake Shop has launched its first protein-packed donut product.


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chip city x bloom aple fritter cookie

Chip City, Bloom collab on Apple Fritter cookie

The LTO will be available on National Apple Day (Oct. 21) and again from Oct. 24–30.
SF&WB Staff
October 21, 2025

NYC-based Chip City Cookies is partnering with energy drink brand Bloom to launch a limited-time Crisp Apple Fritter Cookie at its more than 50 stores nationwide.


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little debbie christmas tree anniversary

Little Debbie celebrates 40 years of Christmas Tree Cakes

In recognition of the seasonal product, McKee Foods is launching a giveaway.
SF&WB Staff
October 20, 2025

McKee Foods, maker of Little Debbie snacks, is recognizing the 40th anniversary of the Little Debbie Christmas Tree Cake with special packaging, merchandise, a giveaway, and recipes. 


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lewis protein bread

Lewis introduces Better Way Protein Bread

Each slice contains 11g plant-based protein, 1 g net carbs, and 60 calories.
SF&WB Staff
October 20, 2025

Available at major retailers nationwide, each slice of Lews Brothers Bakeries' Better Way Protein Bread contains 11g plant-based protein, 9 g fiber, 1 g net carbs, and 60 calories.



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trubar x wicked

Trubar launches Wicked LTO

The protein bar brand is launching the product in celebration of the movie release.
SF&WB Staff
October 17, 2025

The five-bar limited-edition box includes It’s Mint to Be Chip (green) and Daydreaming About Donuts (pink) protein bars.


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Amy's Kitchen frozen pizza

Amy’s introduces Italian-inspired frozen pizzas

All items are made with organic ingredients and contain no artificial additives.
SF&WB Staff
October 16, 2025

Available in Margherita, Cheese, and Veggie varieties, the products can be bought at Target stores nationwide for $5.99 MSRP.


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krispy kreme scary sharies

Krispy Kreme's 'Scary Sharies' returns

The Halloween promotion will run October 17–19 and 24–26.
SF&WB Staff
October 16, 2025

During the Halloween promotion this October, customers can get a $2 Original Glazed dozen with a qualifying purchase, and also get a free doughnut for coming in costume.


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rich's happy orchard

Rich's launches BFY baked goods

The reduced-sugar Happy Orchard portfolio is made with fruit and vegetable purees.
SF&WB Staff
October 15, 2025

Designed for limited-service restaurants, the fully baked, individually wrapped baked goods are made with fruit and vegetable purees and have 25% less sugar than their traditional counterparts.


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krispy kreme spain

Krispy Kreme enters Spain

After opening its first Madrid shop, 50 more locations are expected for the country.
SF&WB Staff
October 15, 2025

The doughnut chain will also expand into Brazil and Uzbekistan before the end of 2025.


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