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Macarooz introduces Dubai-style Chocolate Mac Pops at Costco

Macarooz introduces Dubai-Style Chocolate Mac Pops

The dessert features a smooth and creamy center, with a chocolate coating.
SF&WB Staff
August 5, 2025

The LTO treat is now available at select Costco locations in the Bay Area, Northern California, and parts of Nevada, with plans to expand into additional regions in the coming months.  


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Keebler debuts Spookie Fudge Stripes cookies

Keebler debuts Spookie Fudge Stripes cookies

The snack brand is teaming up with zoos to celebrate stripes this Halloween season.
SF&WB Staff
August 5, 2025

To celebrate the launch, the company is partnering with zoos across the country for a "Find the Stripes Zoo Scavenger Hunt."


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Doughlicious launches Salted Caramel Cookie Dough and Gelato Bites

Doughlicious snags $5M from Rich Products Ventures

With the fundraising, the brand is aiming to accelerate its expansion.
SF&WB Staff
August 4, 2025

The round also includes investor collective The Angel Group, along with participation from existing investors.


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Pepperidge Farm introduces Autumn Exclusives collection

Pepperidge Farm introduces Milano Chai Latte cookies

The new snack is part of the brand's Autumn Exclusives collection.
SF&WB Staff
August 4, 2025

The chai-inspired cookie includes premium white chocolate and warm spices like nutmeg, clove, and cardamom.


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Sara Lee Artesano debuts Hawaiian Bakery Buns

Sara Lee Artesano debuts Hawaiian Bakery Buns

The bread reportedly has a soft, subtly sweet flavor.
SF&WB Staff
August 1, 2025

The new product is made without artificial colors, flavors, or high-fructose corn syrup.


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Betty Crocker, Gushers, release ‘Wednesday’-themed treats

Betty Crocker, Gushers release ‘Wednesday’-themed treats

The cake mix, with themed packaging, will debut on Amazon in mid-August.
SF&WB Staff
August 1, 2025

Gushers Blueberry Grape Despair ($8.99) will return to shelves nationwide in early September.


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Loacker debuts Costco-exclusive Minis Mix

Loacker debuts LTO Costco-exclusive Minis Mix

The snack will be available at the club store's locations beginning in August.
SF&WB Staff
July 31, 2025

The treat features three complementary flavors: Vanilla, Hazelnut, and Dark Chocolate.


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Hometown Food Company debuts Bluey frozen pancakes

Hometown Food Company debuts Bluey frozen pancakes

Each eight-count box is priced at under $3.99.
SF&WB Staff
July 31, 2025

Inspired by the TV show, the breakfast is available in two flavors, Buttermilk and Blueberry.


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IHOP unveils Dubai Chocolate Pancake

IHOP unveils Dubai Chocolate pancakes

The treat will be available in select markets for free for the first 25 guests.
SF&WB Staff
July 30, 2025

The chain is entering the Dubai Chocolate trend with two new LTO breakfast stacks.


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Pop-Tarts brings back Frosted Pumpkin Pie flavor

Pop-Tarts brings back Frosted Pumpkin Pie flavor

The seasonal product is now available nationwide for $3.89 per box.
SF&WB Staff
July 30, 2025

The breakfast treat features a pumpkin pie-flavored center encased in a pastry crust, and is topped with sweet frosting.


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