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Defi Snacks aims to combine superfood innovation with fuel

Defi Snacks aims to combine superfood innovation with fuel

Each of the brand's recipes is built on sprouted organic buckwheat.
SF&WB Staff
January 19, 2026

After a breakout year, the award-winning, woman-owned brand is striving to accelerate its growth with new flavors and formats.


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Raised Gluten Free debuts Valentine's Day cookie mixes at Target

Raised Gluten Free debuts Valentine's Day cookie mixes

The seasonal treats, found at Target, are free of the top nine allergens.
SF&WB Staff
January 16, 2026

Each ingredient mix also contains no artificial flavors or preservatives, plus is Kosher Pareve and Non-GMO Project Verified.  


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Tate's Bake Shop expands gluten-free offerings

Tate's Bake Shop expands gluten-free offerings

The cookies are made with rice flour plus real butter and chocolate.
SF&WB Staff
January 16, 2026

Gluten Free Double Chocolate Chip and Oatmeal Raisin join the brand's Gluten Free Chocolate Chip Cookies, on shelves now nationwide.


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Goodcents releases LTO honey habanero bread

Goodcents releases LTO honey habanero bread

The new offering is available to try at all locations through March.
SF&WB Staff
January 16, 2026

The restaurant is teaming up with Spiceology to deliver the "swicy" flavor trend to customers.


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Nature's Own debuts Life Wheat + Protein bread

Nature's Own debuts Life Wheat + Protein bread

The new loaf includes 22 g of protein per two slices.
SF&WB Staff
January 15, 2026

The new bakery product joins other better-for-you products in the brand's portfolio, including its keto lineup.


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Muddy Bites debuts Game Day packaging

Muddy Bites debuts Game Day packaging

The new products are being introduced exclusively at Target.
SF&WB Staff
January 14, 2026

The brand's Milk Chocolate and Peanut Butter Chocolate flavors are rolling out to shelves nationwide ahead of the Big Game.


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Great American Cookies launches Valentine's Day cookie cakes

Great American Cookies launches holiday cookie cakes

The dessert brand is debuting two new flavors for Valentine's Day.
SF&WB Staff
January 14, 2026

Both treats, in addition to the brand's classic Original Chocolate Chip Cookie Cake, are also offered in a heart shape.


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Pepperidge Farm goes for checkmate with Chessmen lineup

Pepperidge Farm goes for checkmate with new lineup

The company is adding three seasonal flavors to its Chessman brand.
SF&WB Staff
January 12, 2026

In addition, the brand is releasing White Chocolate Mango flavor to its Milano lineup.


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Loacker debuts Tortina Mini bags

Loacker debuts Tortina Mini bags

The share pack contains 12 individually wrapped treats.
SF&WB Staff
January 12, 2026

The new pack was reportedly designed to meet consumer needs for portion control, mindful-indulgence, and on-the-go convenience


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clio-peppermint-hot-chocolate-bars.png

Most popular new products: December 2025

See which products received the most clicks on Snack Food & Wholesale Bakery last month.
Lis Parker
Liz Parker Kuhn
January 9, 2026

Snacks range from Oreo’s new zero-sugar cookies to Ritz Drizzled Minis crackers, Little Debbie Banana Puddin’ Crème Pie, Nature Valley’s Stranger Things rerelease, and more.


Read More
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