Flowers Foods' Nature's Own brand has introduced Nature's Own Life Wheat + Protein bread, a protein-rich, keto-friendly loaf suitable for consumers who are focusing on better-for-you food choices in 2026 and beyond. With 22 g of protein per two bread slices (13% DV), Nature's Own Life Wheat + Protein could be a fit for those following a high-protein diet or looking for ways to try protein-first eating, the brand says. The bread also contains 9 g of fiber per serving.

"Forty-one percent of adults are actively seeking to increase their protein intake, according to Circana," says Krystle Farlow, senior director of brand management at Nature's Own. "To meet their needs, we've developed a tasty, protein-rich and keto-friendly sandwich bread that also delivers on the Nature's Own brand promise of no artificial flavors, colors, preservatives, and no high fructose corn syrup."