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The brioche brand is bringing culinary innovation to the U.S. market, aiming to elevate the "swicy" trend with authentic French flair.

The stuffed baked good features romaine, house-made croutons, chicken, shaved parmesan and original Caesar dressing inside a butter croissant.

The snack brand is adding to its Canyon Bakehouse, Dave's Killer Bread, Simple Mills, Tastykake, and Wonder lineups.

Baked with no artificial flavors or preservatives or high-fructose corn syrup, the baked goods come in convenient packs of eight and 16 for a shareable option.

The Belgium-based company purchased a majority stake in Banneton Bakery, its first U.S. production site, allowing it to expand its patented products to the North American market.

New research reveals two-thirds of millennials say everything is better when there's a smaller version.

The strategic move aims to position the company for greater alignment and long-term growth across U.S. operations, it says.

Previously, the almost-retiree held several key leadership roles at PepsiCo, where he last served as SVP of supply chain for the company's North American beverages and nutrition divisions.

The product reportedly blends sweetness and pillowy texture with the taste of ube, a purple yam originating in the Philippines that's widely used in desserts and baked goods.

The neighborhood bakery-café is introducing a globally inspired lineup of sandwiches, plus a pizzetta.