Breads

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The fifth-generation family-owned bakery is honoring 120+ years with retro branding and packaging, inspired by its 1970s look.

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.

Overall sales have been even or slightly down, but better-for-you products and small-but-growing companies are worth watching.

The new hire succeeds Thierry Schmitz, who is transitioning to a new leadership position at the brand's headquarters in Ghent, Belgium.

Rather than eliminating the bakery product from their diets, consumers are searching for BFY options.

The new varieties, inspired by sweet-heat and fruit-filled favorites, aim to bring more flavorful moments to the table, the brand says.

The product can work as a base for any number of creative toppings, and the company says consumers can use it like naan or flatbread, too.

To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” 

New Homestyle and Cajun Cheddar baked good varieties bring the chain's Louisiana flavors to kitchens nationwide, building on the momentum of its expanding grocery lineup. 

The limited-time treat features King’s Hawaiian’s signature bread bites topped with banana-flavored sugar.