Flowers Foods launches new breakfast offerings
The convenience-minded products aim to appeal to on-the-go lifestyles.

Flowers Foods, Inc. is continuing to innovate its breakfast and snacking selection with new offerings from its Canyon Bakehouse, Dave’s Killer Bread, Simple Mills, Tastykake, and Wonder brands. The company’s newest breakfast offerings span bagels, breakfast bars, English muffins, doughnuts, Danishes, and pancake and waffle mixes. New snack offerings include protein and snack bars, snack bites, crème filled cakes, and crackers. The latest introductions highlight Flowers’ focus on broadening its breakfast and snacking portfolio with products that are well‑suited to a wide range of preferences, occasions, and daily routines, the company says.
“Today’s breakfast and snacking choices are far more personal and varied than ever before,” says Mark Courtney, chief brand officer at Flowers Foods. “Across our portfolio, we’re responding with new products that reflect those differing needs—from organic and protein‑forward options to nostalgic, indulgent favorites—including formats designed for easy, on‑the‑go eating, giving consumers more ways to enjoy great taste from our trusted brands throughout the day.”
As part of the launches, the company has introduced through its Simple Mills brand its first Regenerative Organic Certified products. Regenerative Organic Certified is a third-party certification that builds on the foundation of USDA Certified Organic with a focus on farming practices designed to strengthen the long-term resilience of the food system. In addition, half of Simple Mills’ portfolio recently earned verification under the new Non-UPF Verified Standard, a label helping consumers identify foods made with minimally processed ingredients and methods. The remaining half of the brand’s portfolio has been submitted and is pending evaluation.
“This year has been one of the biggest years for innovation at Simple Mills since our brand’s inception,” says Michelle Lorge, president of Simple Mills. “Inspired by our belief that food can have a profound impact on human and planetary health, we are excited to expand our selection of delicious, simple ingredient offerings to fuel consumer routines and make it easy for them to feel good about what they’re eating.”
Products recently launched across Flowers’ portfolio include:
Canyon Bakehouse
Now available nationwide in the frozen aisle, Canyon Bakehouse is serving gluten-free shoppers with new breakfast options that are also dairy-free, soy-free, nut-free, and baked with whole grains.
- Bagels – Gluten-free Cinnamon Raisin and Blueberry bagels are suitable toasted or as-is.
- English Muffins – Gluten-free original English muffins are ready to be savored toasted or in a breakfast sandwich.
Dave’s Killer Bread
Dave’s Killer Bread is continuing to innovate to support the growing percentage of Americans resolving to eat healthier in 2026. The brand recently launched two new organic breakfast offerings:
- Mini Bagels – Organic Epic Everything and Plain Awesome mini bagels have 100 calories per bagel and are suitable for breakfast or any time of day.
- Seasonal Bagels – Limited‑time seasonal bagels crafted to meet consumers’ evolving tastes throughout the year: Summer Berry (launched in April), Pumpkin Spice Madness (launching this fall), and Rosemary Olive Oil (launching in winter).
Additionally, earlier this year, the brand introduced organic breakfast bars featuring 4 g of fiber, and expanded its line of organic protein bars, snack bars, and snack bites.
Simple Mills
Simple Mills’ first Regenerative Organic Certified products launched this month: Original Pancake & Waffle Mix and Cinnamon Swirl Muffin & Cake Mix. Each mix is crafted with six simple ingredients like Regenerative Organic Certified Oat Flour and Regenerative Organic Certified Coconut Sugar.
- Oat Flour Cinnamon Swirl Muffin & Cake Mix – A wholesome treat featuring a cinnamon swirl center and a cinnamon sugar topping. This versatile mix reportedly allows for easy, one-bowl preparation of muffins or a snackable cake.
- Oat Flour Original Pancake & Waffle Mix – This mix aims to deliver a light texture for two breakfast classics.
Additional new easy-to-grab snack offerings launching this month from Simple Mills include:
- Nut & Seed Trail Bars – Available in Dark Chocolate & Sea Salt, Peanut Butter Chocolate Chip, and Almond Pecan. The bars source nutrients from nuts, seeds, and fruit—for example, Dark Chocolate & Sea Salt contains 7 g protein, 3 g fiber, and 92 mg of magnesium.
- Sweet Mmms – Made with a wholesome blend of organic sweet potato, organic buckwheat flour, and the star ingredient, organic tigernut flour. Available in Cocoa Blast and Cinnamon Burst.
- Sour Cream & Onion Pop Mmms – A light, airy cracker made with organic butternut squash and organic red beans, offering a bite with a classic sour cream and onion tang.
- Parmesan Garlic Almond Flour Crackers (launching this month) – A blend of almond flour, sunflower seeds, and flax seeds.
Tastykake
Exclusively available in the Mid-Atlantic region, Tastykake is introducing single-serve Cinnamon Rolls, Cherry Cheese Danishes, and Blueberry Cheese Danishes, which are suitable for breakfast, snack time, or anytime.
Wonder
Wonder Bagels (Classic, Everything, and Cinnamon Raisin) and Wonder English Muffins (Classic, Sourdough, and Wheat) are newly available in retailers across the U.S.
Wonder is also innovating within the breakfast category for consumers who prefer a morning snack over traditional breakfast, including the more than 20% of Americans who opt for pre-made, sweet baked goods in the morning. Inspired by nostalgic dessert and fruit flavors, Wonder’s latest sweet innovations are suitable to grab for breakfast, on-the-go, or for a midday treat:
- Doughnuts – New shareable varieties include Strawberry Bag Donuts—strawberry-flavored doughnuts topped with powdered sugar, and Brownie Crunch Bag Donuts—chocolate doughnuts topped with a chocolate crunch for a brownie-inspired taste and texture.
- Danishes – Cherry Cheese and Blueberry Cheese varieties are filled with fruit and smooth, creamy cheese.
- Cinnamon Roll – A soft cinnamon roll made with real cinnamon.
- Cakes – Available in multi-pack and single serve options, Wonder’s latest cakes aim to deliver soft texture, indulgent fillings, and delicious flavor combinations, the brand says: Crème Filled Triple Chocolate Cakes, Crème Filled Peanut Butter Cupcakes, and Crème Filled Banana Crème Cakes.
Flowers Foods is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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