This year’s report also provides insights and recommendations on how to turn these trends into action to encourage consumer engagement and to stand out from the competition.
The puffed and extruded snacks category is having a great year: all of its subcategories are up from the same time period last year, per Circana data, and consumers are returning to gatherings where snacks like Cheetos, Funyuns, and other snacks are omnipresent.