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Home » Topics » Desserts » Cakes

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US Foods Spring Scoop debuts new treats, appetizers

US Foods Spring Scoop highlights treats, appetizers

The Devonshire Dubai-Style Chocolate Torte is one of a few menu options spotlighted.
SF&WB Staff
March 20, 2026

Fresh operator insights inspire 19 on-trend product innovations aimed at helping foodservice companies.


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Prestige sandwich biscuits

Valeo Foods acquires sweet snack company Prestige-96

The Bulgarian company makes sandwich biscuits, wafers, and mini cakes.
SF&WB Staff
March 19, 2026

The company's eighth acquisition since 2022 reinforces its ambition to strengthen its position as Europe’s leading sweet treats champion.


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Nothing Bundt Cakes rereleases Banana Pudding dessert

Nothing Bundt Cakes rereleases Banana Pudding dessert

The brand is also spotlighting its signature Carrot Cake, available year-round.
SF&WB Staff
March 18, 2026

The baked good is available through April 12 in all cake sizes—8”, 10”, Bundtlets, and Bundtinis—and is baked with real banana purée, made with Mini Nilla Wafers, and drizzled with vanilla pudding.


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Slice of vanilla layer cake with Funfetti sprinkles

Portillo’s newest LTO desserts feature a sprinkle of Funfetti

The restaurant chain’s new sweets incorporate the Pillsbury sprinkles.
SF&WB Staff
March 9, 2026

Known for its Chicago-style hot dogs, the company also offers a range of desserts and limited-time seasonal items.


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Clamshell container of Antonina's cookies and cream cupcakes

Gluten-free shoppers crave indulgence, quality: Antonina’s

A leader from the GF baker shares perspective on the evolution of the category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 2, 2026

As awareness of gluten sensitivity increases, so do expectations for baked goods among gluten-sensitive and celiac shoppers.


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Hostess, Peeps release Marshmallow Filled Cupcakes

Hostess, Peeps release Marshmallow Filled Cupcakes

The LTO snack will be rolling out nationwide in an 8-count pack.
SF&WB Staff
February 23, 2026

The treat combines the classic golden snack cake with a creamy marshmallow filling and Peeps-inspired yellow icing, finished with the brand's signature squiggle.


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Crumbl introduces its first-ever heart-shaped dessert

Crumbl introduces its first-ever heart-shaped dessert

The Strawberry Heart Cake is available for a limited time this week.
SF&WB Staff
February 11, 2026

The bakery brand is also offering Valentines, through Feb. 14, with each card including a free treat voucher.


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Magnolia Bakery taps new CEO

Magnolia Bakery taps Nathan Louer as CEO

The hire most recently served as chief brand officer for Jamba.
SF&WB Staff
February 5, 2026

The former Jimmy John's executive will aim to shepherd franchise and retail growth for the NYC bakery.


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General Mills goes regal with 'Bridgerton' baking mixes

General Mills goes regal with 'Bridgerton' baking kits

The brand is also debuting a Petite Blueberry Scone with Lemon Icing.
SF&WB Staff
January 28, 2026

Returning bakery offerings include a Petite Strawberry Scone Kit, a Creme Puff Kit, and a Petite Sponge Cake Kit.


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A-Sha celebrates Lunar New Year

A-Sha honors Lunar New Year with Pineapple Cake Gift Box

The limited-time Hello Kitty snack is available at Target.
SF&WB Staff
January 27, 2026

Often enjoyed and gifted during Lunar New Year celebrations, the treat is traditionally associated with prosperity, good fortune, and a sweet future, the company says.


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