Cakes

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While sales have slowed in most subcategories, producers continue to innovate to keep the party going.

Flowers Foods, Inc. has announced its innovation lineup for 2025, which includes multiple new products as well as flavor expansions on existing lines.

The mixes can be purchase in-store at dispensaries in Oklahoma, Missouri, Arkansas, Montana, and New York or via the brand's e-commerce store.

Fully baked with colorful candy bits and birthday cake flavor, the versatile cake layer is designed to help bakeries deliver custom creations for any occasion.

Paris Baguette is debuting its handcrafted collection of Easter-themed cakes and pastries, available through Easter (April 20).

The foodservice operation has been tempting sweet-toothed Americans for more than two decades.

The LTO Churro duo brings together two cinnamon-spiced sensations.

The vegan cupcake mix is available in Chocolate, Very Vanilla cake batter, and Very Vanilla frosting. 

The lineup include Iced and Glazed Honey Buns, Powdered and Frosted Mini Donuts, Pecan Cinnamon Twists, and Crème Filled Cupcakes in Chocolate and Confetti flavors, and more.

The Phoenix-based wholesale bakery is introducing Hispanic Platter and Breakfast Platter offerings at Walmart.