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Home » Topics » New Snack and Bakery Products

New Snack and Bakery Products
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Target announces collab with James Beard Award-winning chef

Target debuts collab with James Beard Award-winning chef

The new snacks and candy lineup includes sweet and savory flavors.
SF&WB Staff
June 1, 2026

The lineup includes savory snacks such as Spicy Ramen Yuca Chips and Wassapi Ranch Popcorn alongside sweet treats such as Food Truck Gummy Candy.


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Rockers partner with Nantucket Crisps on Bay Spice chip

Rockers partner with Nantucket Crisps on Bay Spice flavor

All Time Low's signature line will be available in select stores next month.
SF&WB Staff
June 1, 2026

All Time Low will celebrate its collaboration with the snack company with a June 7 Nantucket acoustic benefit show.


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Hot Pockets Snack Breaks

Hot Pockets rolls out bite-sized snack squares

The new frozen product is available in five sweet and savory varieties.
SF&WB Staff
June 1, 2026

The line will debut in five flavors, including nacho beef, cheesy stuffed pretzel with bacon, apple pie, ultimate cheddar, and spicy jalapeno popper.



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Nature's Own launches simpler recipe, John Cena as spokesperson

Nature's Own launches simpler recipe

The bakery brand is revamping its product portfolio with fewer ingredients
SF&WB Staff
May 29, 2026

To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” 


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Popeyes debuts at-home biscuit mix

Popeyes debuts at-home biscuit mix

The baked goods only take 18 minutes to make in the oven.
SF&WB Staff
May 28, 2026

New Homestyle and Cajun Cheddar baked good varieties bring the chain's Louisiana flavors to kitchens nationwide, building on the momentum of its expanding grocery lineup. 


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Wilde Protein Crackers

Wilde enters the crackers category with protein snack

The product is launching in four flavors, ranging from single packaging to multipack.
SF&WB Staff
May 28, 2026

The brand is embarking on its first cross-category expansion after launching chicken-based chips.


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PopCorners Protein bags

PopCorners adds better-for-you snack to its lineup

The popped line delivers 9 g of protein per serving in sweet and savory flavors.
SF&WB Staff
May 28, 2026

The new product is available in Hickory BBQ, Zesty Cheddar, and Cinnamon Delight flavors.


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Fields Good launches cookies with benefits

Fields Good launches cookies with benefits

The brand is co-founded by the daughter of the founder of Mrs. Fields.
SF&WB Staff
May 27, 2026

The three baked goods are crafted to support focus, protein, and sleep, reportedly without sacrificing taste or texture.


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King's Hawaiian goes bananas with new flavor

King's Hawaiian goes bananas with Minions-inspired flavor

The baked good aims to deliver an interactive three-step treating experience.
SF&WB Staff
May 27, 2026

The limited-time treat features King’s Hawaiian’s signature bread bites topped with banana-flavored sugar.


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Crumbl revamps its chocolate chip cookie recipe

Crumbl revamps its chocolate chip cookie recipe

The chain is also evolving its menu model to include more flavors plus Thins.
SF&WB Staff
May 27, 2026

The bakery brand will also feature Summer Classics available every day, including the new treat plus its S'mores, Pink Sugar, and Brownie Batter flavors.


Read More
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