Popeyes debuts at-home biscuit mix
The baked goods only take 18 minutes to make in the oven.
Popeyes is expanding its presence in consumer-packaged goods space with the launch of its at-home biscuit mixes. Now consumers can create their own biscuit inspired by the brand’s buttery, flaky biscuits right from their own kitchens—bringing a taste of Louisiana home in just minutes with a Popeyes original recipe, the brand says.
Just in time for National Biscuit Day on May 29, the chain is inviting consumers to celebrate with its biscuits in an all-new way. The mixes will be available for purchase at Walmart, Kroger, HEB, and select Target locations, with suggested retail prices ranging from $3.23-$3.49.
Both mixes require just water and butter, and for the Cajun Cheddar, a dash of cheese. Ten fresh-baked biscuits take 18 minutes to make in the oven.
This launch marks Popeyes latest move to bring the flavor home, expanding beyond the restaurant and into kitchens everywhere, building on the success of its growing grocery lineup, including its sauces, it says.
“Our guests have always loved our biscuits, and we’re thrilled to bring the flavor of the iconic Popeyes Biscuit into homes nationwide in a whole new way,” says Matt Rubin, CMO at Popeyes. “As we continue expanding our CPG presence, launching ahead of National Biscuit Day is an exciting milestone that allows fans to celebrate the Popeyes brand beyond our restaurants give guests a new way to experience the flaky, buttery flavor they know and love wherever they are.”
Related: La Madeleine debuts menu item in response to socials trend
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
