"Crackers haven't changed in decades. We rebuilt them with chicken breast as the #1 ingredient," says Jason Wright, founder and CEO of Wilde. "You get the crunch, the flavor, the snack you remember. But the protein is real and it comes from food you'd cook with. No fillers, no protein powder, no compromise on what a cracker should taste like."

Wilde Protein Crackers is launching in four flavors: Classic Cheddar, Smoked Gouda, Buffalo Cheddar, and Hot Honey, offered in sizes from 1.06-oz singles and multipacks to 9-oz family-size bags. The snack began rolling out nationally May 28, and broader retail availability is planned for the summer.

The launch of Protein Crackers coincides with expanded production capabilities as Wilde opens a 130,000-square-foot, owned-and-operated USDA-regulated facility. The new facility will expand production capacity sixfold, a critical step as Wilde scales operations as a $100M brand with a retail footprint exceeding 30,000 doors nationwide, it says.

Additionally, the brand just released a new flavor in its protein chips lineup: Wilde Buttermilk Ranch Protein Chips, a take on the classic creamy dip, all in a protein chip made from chicken breast, bone broth, and egg whites. The chips are available now, exclusively at Sam’s Club through July with additional retail rollout in July and August including Costco, Sprouts, Amazon, Target.com, and Wildebrands.com.

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