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Home » Authors » Crystal Lindell

Articles by Crystal Lindell

Skittles
Skittles

Survey reveals which Skittles color consumers hate the most

Survey also shows what your favorite Skittles color says about who you are.
Crystal Lindell
Crystal Lindell
November 6, 2019
It’s been 30 years since Skittles introduced its iconic “Taste the Rainbow” tagline, so to celebrate this, the brand took a look at how America tastes the rainbow.
Read More
Red Bird puffs

Piedmont Candy Co. names new CEO

Mark Stephens, most recently president of Pride Family Brands, Inc., will take on the role at the company known for its Red Bird puffs.
Crystal Lindell
Crystal Lindell
November 6, 2019
Piedmont Candy Co., known for its Red Bird puffs, has named Mark Stephens as its new chief executive officer after an extensive search process. He replaces Chris Reid, who will continue to serve on the Board of Directors.
Read More
New York Police officer

A woman from New Zealand and a NY cop each highlight candy’s role in our hearts

Two recent stories show that candy is more than just a sugary treat.
Crystal Lindell
Crystal Lindell
November 6, 2019
A woman from New Zealand recently survived two days at sea by eating only hard candy. And, New York Police recently replaced a little boy’s candy after he dropped it on Halloween.
Read More
Mars Wrigley logo 2019
Retailing

Mars Wrigley offers 5 new tips for selling candy at the checkout

The candy company offers advice on self-checkouts, gum displays and merchandising.
Crystal Lindell
Crystal Lindell
October 23, 2019

This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.


Read More
Michele Buck

Michele Buck named chairman of The Hershey Co. Board

Buck joins distinguished group of only 21 other women to lead the board of a Fortune 500 company.
Crystal Lindell
Crystal Lindell
October 15, 2019
Michele Buck has been elected as the new chairman of the Board of Directors of The Hershey Company, making her one of just 21 other women to lead the board of a Fortune 500 company.
Read More
Ted Cohen_Hillside

How Ted Cohen shaped the sugar-free candy sector we know today

Recent Kettle Award recipient Ted Cohen helped launch the sugar-free hard candy category with Hillside Candy.
Crystal Lindell
Crystal Lindell
October 1, 2019

Ted Cohen, former ceo and owner of Hillside Candy, recently received the 74th Annual Kettle Award for his work in the industry — including his vital role in advancing sugar-free hard candy.


Read More
Pumpkin Spice items

Pumpkin spice vs. chocolate: Which do Americans prefer?

A survey conducted by Spice Islands shows just how popular pumpkin spice has become.
Crystal Lindell
Crystal Lindell
September 30, 2019

The love for fall scarves and boots may be gender specific, but as a new survey shows the passion for pumpkin spice likely isn’t.


Read More
Mars logo

Mars Wrigley U.S. reveals 3 updated C-Store recommendations

Candymaker offers new insights into shoppers and their decision-making process
Crystal Lindell
Crystal Lindell
September 25, 2019
Mars Wrigley has released updated C-store recommendations to help retailers drive confectionery sales.
Read More
Halloween candy map

Study shows most popular Halloween candy in every state, 20 cities

Research from Bid-on-equipment.com shows Reese's Peanut Butter Cups as most popular candy in 12 states.
Crystal Lindell
Crystal Lindell
September 25, 2019
A new study looks at the most popular Halloween candy in every state, and it found Reese's Peanut Butter Cups are the most popular candy in 12 states.
Read More
Walmart cashier

Candy makers take note: Most consumers are ‘low-income’ now

Hartman Group report highlights lingering effect of Great Recession.
Crystal Lindell
Crystal Lindell
September 18, 2019

Most Americans are “low-income” consumers these days — including people we used to think of as “middle-class.” And you can blame the long-term effects of the Great Recession.


Read More
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Products

Natural Food Flavors and Colorants, 2nd Edition

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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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