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Home » Authors » Crystal Lindell
Crystal Lindell

Crystal Lindell

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.
Articles

ARTICLES

Online shopping

Online grocery shoppers more loyal to brands, stores than in-store shoppers

Survey also shows price is the top consideration for grocery shoppers
Crystal Lindell
Crystal Lindell
November 3, 2021

Online-only shoppers are 3.5 times more likely to be loyal to brands than in-store shoppers, and they’re 14.7 times more likely to be loyal to the same grocery store.


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Alison Mortensen of Char-Val Candies was selected as the first recipient of the Dennis R. Witzel Chocolate Boot Camp Scholarship.

RCI names Alison Mortensen of Char-Val Candies as first recipient of Dennis R. Witzel Scholarship

Scholarship created for RCI members to attend the trade association’s Chocolate Boot Camp.
Crystal Lindell
Crystal Lindell
November 1, 2021

The scholarship was created for RCI members wishing to attend the trade association’s Chocolate Boot Camp.


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NCA Candy
Halloween 2021

NCA reveals how people like to eat candy corn

The National Confectioners Association releases deep dive into how people enjoy this traditional Halloween treat.
Crystal Lindell
Crystal Lindell
October 25, 2021

The National Confectioners Association releases deep dive into how people enjoy this traditional Halloween treat.


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Hershey Betty Crocker cake bix

Survey reveals food and beverage brands have the highest customer loyalty of any industry

Visual Objects found that 43% of consumers loyal to at least one food and beverage company.
Crystal Lindell
Crystal Lindell
October 25, 2021

Visual Objects found that 43 percent of consumers are loyal to at least one food and beverage company.


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Chocolate Cortes

Puerto Rican heritage brand Chocolate Cortés partners with Superhero La Borinqueña on limited-edition Hot Chocolate Bars

Four collectable hot chocolate bars featuring newly created La Borinqueña comic strips will help raise money for Fundación Cortés' art education programming for youth in Puerto Rico.
Crystal Lindell
Crystal Lindell
October 25, 2021

Four collectable hot chocolate bars featuring newly created La Borinqueña comic strips will help raise money for Fundación Cortés' art education programming for youth in Puerto Rico.


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Kit Kat Halloween costume
Halloween 2021

Kit Kat Halloween consume named ‘Most Creative Four-Person Costume of 2021’

The seven-ft.-tall costume is a four-person human sized KIT KAT replica.
Crystal Lindell
Crystal Lindell
October 25, 2021

Kit Kat is giving fans the choice to stick together (literally) or break apart from their trick-or-treating squad this Halloween.


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Halloween buckets stock
Halloween 2021

Skai reveals 2021 Halloween candy trends

Commerce intelligence and marketing platform shares insights about the top flavors, textures and brands for Halloween candy this year.
Crystal Lindell
Crystal Lindell
October 25, 2021

Which candy flavors are trending this Halloween? Which textures are consumers looking for? And what are the top confectionery brands? New insights from Skai, a commerce intelligence and marketing platform, has the answers. 


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FDA 8 major food allergens
Food Safety

Undeclared allergens continue to trouble the chocolate sector

Many of the chocolate-related FDA recalls over the last year have been caused by undeclared allergens. But there are things manufacturers can do to prevent them.
Crystal Lindell
Crystal Lindell
October 6, 2021

Scan through the 2021 chocolate-related FDA food recalls, and you’ll see a common theme — undeclared allergens. But there are things manufacturers can do to prevent them.


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Snickers Cinnamon Bun
New Products

Newest Snickers flavor evokes warm autumn nostalgia

Snickers Cinnamon Bun to be sold exclusively at Walmart only in October.
Crystal Lindell
Crystal Lindell
October 4, 2021

The newest Snickers flavor gives a nod to the fall and football season. 


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Nextdoor Treat map 2021 Halloween
Halloween 2021

Nextdoor survey shows 85 percent of neighbors plan to hand out Halloween treats this year

Localized social networking site offering Treat Map so users can share if they will be handing out treats
Crystal Lindell
Crystal Lindell
October 4, 2021

As we approach the second pandemic-impacted Halloween, a recent Nextdoor survey shows a majority of people are planning to take part in this year’s festivities.


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View All Articles by Crystal Lindell
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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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