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Home » Authors » Abigail Watt

Articles by Abigail Watt

Bestore

Top Chinese snack brand Bestore lands in Times Square

Snack retailer invites partnerships with global suppliers to help develop the Chinese snack market.
Abigail Watt
February 3, 2016
Bestore, a snack chain store, is featured on the giant display in Times Square.
Read More
Jelly Belly Super Hero Collection

Jelly Belly to launch new Super Hero Collection

Partnership with Warner Bros. will bring superheroes to special jelly bean bags.
Abigail Watt
January 27, 2016
The superhero hype has been building for months, with Wonder Woman set to join Batman and Superman in the upcoming film "Batman V Superman: Dawn of Justice."
Read More
Snickers

Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.
Abigail Watt
January 27, 2016
In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.
Read More
Fashion Outlets of Chicago

Valentine's Day for Chicagoans can be as sweet as you make it

At Fashion Outlets of Chicago, Lindt, Lolli and Pops, and Godiva offer great Valentine's Day treats.
Abigail Watt
January 27, 2016
I visited the mall on behalf of Candy Industry Magazine to get the latest on Valentine's Day offerings from three confectionery stops: Lindt, Lolli and Pops, and Godiva.
Read More
Open Up with Oreo

Oreo encourages openness, new connections in "Open Up with Oreo" campaign

Marketing campaign will contain a TV spot, digital content and in-store point of sale.
Abigail Watt
January 20, 2016
The Wonder Vault is a new introduction to the United State market, coinciding with the release of the Cinnamon Bun and Red Velvet flavors, which will join Oreo's permanent product lineup in the United States.
Read More
Philly Candy Show

Philly Candy Show successfully collocates with Philadelphia Gift Show

Arrangement receives positive feedback and offers new cross-market opportunities.
Abigail Watt
January 20, 2016
The two shows, run by the Retail Confectioners Association of Philadelphia (RCAP) and Urban Expositions respectively, operated independently while utilizing a single cohesive floor plan at the Greater Philadelphia Expo Center.
Read More
natural alternative sweeteners

Ingredient Technology: Sweeteners, they come naturally

Thanks to growing concerns about sugar, alternative sweeteners are on the rise and natural substitutes are becoming more and more accessible.
Abigail Watt
January 20, 2016
With consumers growing increasingly worried about the potential detriments of eating too much sugar, the hunt is on for the best alternatives.
Read More
Good Food Awards

Good Food Awards to 23 chocolate/confection companies

Recognition celebrates tasty, authentic and responsibly produced food.
Abigail Watt
January 19, 2016
The Good Food Awards celebrate tasty, authentic and responsibly produced food.
Read More
The Ross Ltd.

The Ross Ltd. creates most expensive chocolate in the world

Kazakhstan-based brand was inspired by Vivien Leigh, Marilyn Monroe and Audrey Hepburn.
Abigail Watt
January 19, 2016
The most expensive chocolates in the world are in Kazakhstan.
Read More
sugar free candy

Industry Trends: Sugar-free candy stays sweet

"As sugar-free candy becomes more mainstream, new flavors and functions are created to appeal to consumer tastes."
Abigail Watt
January 19, 2016
People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.
Read More
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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

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