SF&WB Staff

The product will debut at this year's NRA Show, where the brand is inviting guests to sample offerings from Cape Cod, Kettle Brand, Goldfish, Snack Factory, Lance, and more.

Rich’s report is intended to provide a framework to drive its accountability, transparency, and long-term value across the enterprise.

With private-label baked goods, snacks, and other items continuing to draw consumer attention, the show will highlight solutions across industries.

Since launching direct-to-consumer in January, the company's debut line of crackers has seen immediate demand, the brand notes, with its first production run selling out in under two hours.

The company’s sweet baked item will be available in single-serve packaging as well as a Big Pack Carton.

For the first time, the cookie brand is launching three limited-edition flavors simultaneously, each researched and curated to unite longtime brand shoppers, it says.

The brand's latest innovation invites consumers to treat their inner child with a cake-inspired twist on the classic sweet snack.

The product is marinated with Guinness 0.0 and finished through a proprietary slow-cooking process.

The snack includes creamy cheddar filling blended with the tangy, mild heat of pimento pepper flavor, sandwiched between two Toasty crackers.

The brand is expanding its footprint with a new snacking portfolio, highlighted by the travel-ready Hummus Snacker.