Campbell’s Foodservice has announced its return to the National Restaurant Association (NRA) Show, taking place from May 17–20, where it will debut Goldfish Flavor Blasted Sour Cream & Onion Baked with Whole Grain Cheddar Crackers, for schools. Attendees are invited to visit booth no. 12109 at McCormick Place to learn how Campbell's Foodservice aims to equip operators with the flavors, practical tools and training, and valuable market intelligence they need to tackle challenges and strengthen both their menus and their bottom line.

This year, the brand is inviting guests to sample and sip offerings from Cape Cod, Kettle Brand, Goldfish, Snack Factory, Lance, and more. Beyond delicious samples, guests can enjoy digital experiences such as "Common Grounds" (a Connections-inspired game), "Quiz Bites" (a snacking quiz), and the interactive "Aura Flavor Fit,” striving to bring fun to the trade show floor. 

“Our return to NRA is about much more than showcasing our incredible portfolio of savory soups, buzz-worthy beverages, and satisfying snacks,” says Chris Graziano, associate VP, U.S. marketing, Campbell’s Foodservice. “It’s about our genuine commitment to our partners. We're here to show that we truly understand their ambitious goals and the complex challenges they face, and that we deliver smart, tangible solutions. Every attendee will discover that Campbell's Foodservice is their dedicated ally, empowering them to conquer today’s dynamic landscape and realize their full potential.”

Building on its diverse portfolio, Campbell's Foodservice is introducing new additions to its snack offerings, including:

• Goldfish Flavor Blasted Sour Cream & Onion Baked with Whole Grain Cheddar Crackers: Introducing a new cheddar cracker from Goldfish Baked with Whole Grain—a twist of sour cream and onion flavors, suitable for K-12 kids meals as a side or part of a combo. 

Additionally, Campbell’s Foodservice is extending its commitment to industry education and connection through a podcast partnership with Informa during NRA 2026. Hosted by Jenna Hagerich, senior brand manager for Campbell's Foodservice, the podcast—which tapes live on the showfloor—will feature conversations with key industry leaders and Campbell’s Foodservice partners such as The Human Bean and Entegra.

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The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.