ECRM hosted its annual Candy Planning: Christmas & Halloween program Feb. 16-19 at Planet Hollywood Resort & Casino in Las Vegas.

Though Valentine’s Day 2020 is nearly in the books, it’s not too early to start thinking about Halloween and Christmas.

No Christmas & Halloween program would be complete without the Kid’s Choice Awards, sponsored by Candy Industry Magazine and ECRM. Participating candy companies submitted products for young people from the Boys & Girls Club from Southern Nevada to sample and judge.

A good reminder of the experiences we create, sell and promote came in the form of the Kids Choice Awards, held this week during ECRM’s Candy Planning: Christmas & Halloween event at the Hilton Chicago.

Though we’re celebrating love today with chocolate and candy hearts, it’s not too early to start thinking about Halloween and Christmas.

Candy manufacturers and sellers have a tough audience in grocery, convenience and other retail buyers, but the true test comes from an even more discerning crowd: Children.