In addition to revamping its logo, tagline and packaging design for the first time in a decade, the Seattle Chocolate Co. has also reworked the size, shape and taste profile of its beloved chocolate bars.
It’s hard to believe that this week — yesterday, to be exact — marks my one-year anniversary as a full employee of Candy Industry Magazine. And what a year it has been.
Former NFL star Marshawn Lynch is launching BEASTMODE chocolate bars in partnership with IT’SUGAR. Created by Lynch and Seattle Chocolate Co., the bars come in three flavors that pack a serious crunch: Mint Kookie N’ Milk, S’mores Bar N’ Milk and P-Nut Butter Pretzel Bar.
Chocolate bars are a well-established area of the confectionery industry, but manufacturers are constantly adjusting and innovating to satisfy consumers' changing demands.