To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.
On the heels of its recent 7-Eleven rollout, the caffeinated candy brand is rapidly scaling its U.S. retail footprint with a wave of new launches this spring.
This week's Fun Friday includes Awake giving free chocolate to nurses; good2grow offering an Ultimate Road Trip contest; Cheez-It offering a Cheez-It Diner; and more.
The brand's new Dark Chocolate Salted Caramel and Dark Chocolate Salted Almond flavors are combined in one 32-pack pouch, available only at Costco Canada East locations.