With the rise of GLP-1–influenced diets and a growing shift away from traditional protein bars, the brand is aiming to meet evolving consumer needs with a more thoughtful approach to on-the-go protein.
The Costco rollout builds on the brand’s national product launch in December, introducing a new generation of clean-label meat sticks created for protein-forward lifestyles.
Conagra Brands will highlight its $3.2 billion snacks portfolio at the 2025 NACS Show Expo, including new Buffalo Wild Wings Slim Jims and Bigs x Taco Bell Fire Sauce flavored sunflower seeds.