First Watch announces seasonal menu The chain is bringing back some of its patron favorites, plus releasing new dishes. SF&WB Staff January 9, 2026 Strawberry Tres Leches French Toast and Blueberry Lemon Cornbread return to the restaurant's lineup.Read More
First Watch debuts holiday menu The breakfast chain is celebrating the season with limited-time offerings. SF&WB Staff November 5, 2025 The chef-driven menu is available nationwide now through January 5, 2026 and includes breakfast tacos, doughnuts, and pancakes.Read More
First Watch fall menu features pumpkin, smoky spice The seasonal offerings will be available through October 27. SF&WB Staff August 19, 2025 The fall menu features pumpkin spice, smoky heat, and seasonal comfort. It Includes pumpkin donuts, chipotle hash, and a maple bacon croissant sandwich.Read More
Most popular new products: March 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025. April 4, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More
Most popular new products: January 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of January 2025. Liz Parker Kuhn February 7, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More
First Watch debuts seasonal toast dishes The restaurant is offering Parmesan Prosciutto Toast and Raspberry Ricotta French Toast. SF&WB Staff January 7, 2025 First Watch is starting the new year off right with seasonal offerings full of fresh ingredients through March 17. Read More
First Watch releases new flavors for holiday season The seasonal menu includes a cinnamon roll and chocolate chip pancakes. SF&WB Staff October 31, 2024 Holidays have arrived at First Watch, as the breakfast, brunch, and lunch concept has launched its limited-time seasonal menu.Read More
First Watch launches fall flavors The seasonal menu includes pumpkin pancakes, doughnut holes, and more. Liz Parker Kuhn August 21, 2024 First Watch is rolling out its seasonal menu highlighting flavors of pumpkin, salted caramel, apple butter, and hot honey. Read More